Sense-sational marketing
All of us retain sensory memories. An aroma, flavor, song, texture or image which recalls a moment in our past. For me, it’s the smell of freshly steeped iced tea.
Invest in your brand relentlessly
We invest in our homes. We invest in our kids. We invest in a comfortable retirement. Your brand is just as important.
Wilson Creative Group adds Curry as social media manager
Wilson Creative Group (WCG), a full-service advertising and marketing agency, has appointed Kimberly Curry to the position of social media manager.
As third-party cookies crumble, go with ZPD
As Digital Analyst, it’s my job to distill all the data we collect on our clients’ digital marketing campaigns, understand how (and why) our efforts are performing and where to go from here.
Why you should keep asking “why”
Someone other than Albert Einstein once said, “The definition of insanity is doing the same thing over and over and expecting a different result.”
$4.250 million sale breaks Captiva condo records
A 1,620 square-foot three-bedroom, three-bath condominium within South Seas Island Resort at 20 Beach Home closed last month for $4.250 million.
End of season? Or is it…
What we call season—the six-month marathon of marketing endeavors beginning in November and ending in April—has been a fantastic frenzy for us. One of the busiest in recent memory.
Wilson Creative Group Honored with 14 ADDY Awards
Wilson Creative Group (WCG), a full-service advertising and marketing agency, was honored with 14 awards in the 2022 Advertising Federation of Southwest Florida
How we changed the landscape with a new brand family
Brand families are exciting projects for us as creative professionals. They require visual and verbal connections to communicate their relationship
We love these rebrands
Every year, the Super Bowl offers advertisers a huge opportunity (at a huge price tag) to capture attention for their brands. So around the end of the prior year, there are a flurry of “rebranding” campaigns, hinting at