For Aura at Metropolitan Naples, we chose Moric, a modern serif font. We apply it in headline graphics throughout print and digital pieces. It conveys fashion and style with an exotic element, to express Aura’s brand personality.
In creating a comprehensive brand guide for Bonita Bay Community Association, we established a multilayered font hierarchy. This required envisioning every instance where headlines, subheads and body copy would appear. Then we selected font families which would “marry” harmoniously—Eaves, Berlingske and Freight respectively.
Berlingske is ideal for a luxury destination brand like Bonita Bay. Its elegance makes the reader slow down and contemplate the message. And isn’t bringing attention to the message the most important objective of any marketing endeavor?