Zachary Bouchard recently joined Vineyards Country Club as digital marketing manager. In his new position, Bouchard is responsible for developing and directing digital marketing efforts across multiple platforms, as well as digital and print content strategy, production of advertising, publicity and communications for the masterplanned community.
“Zach is an experienced marketer and corporate brand manager with nearly 15 years of extremely valuable digital marketing experience in the real estate development industry,” said Paul Malonson, Vineyards Country Club General Manager. “We are very proud to have someone with his industry track record, experience and tenure on our team.”
Prior to joining Vineyards Country Club, Bouchard served as vice president of business development & marketing for Naples-based KTS Custom Homes, where he led all digital and print advertising, marketing and public relations initiatives, as well as business generation. He also served as marketing manager with Lennar Homes throughout its successful merger with WCI Communities and subsequent rebranding, directing Lennar’s marketing, publicity and communications for 38 different communities while managing a departmental budget exceeding $2,000,000 annually. Bouchard’s projects were consistently ranked among Lennar’s top five and top two of 46 divisions for all digital marketing and social media results, respectively. He has a bachelor’s degree in communications and marketing from Florida Gulf Coast University and an associate’s degree from Edison Community College. Bouchard is a member of the FGCU Leadership Academy 2019 and FGCU Alumni Association, and serves as a volunteer for Special Equestrians (Naples) and LARC Inc., Ft. Myers.
About Vineyards Country Club
Vineyards Country Club is a 2,000-acre private, non-equity masterplanned golf and country club community open to both residents and non-residents for more than 30 years. The family-owned community, founded in 1988, is located just east of Interstate 75 between Pine Ridge and Vanderbilt Beach roads and includes 2,900 homes in 38 individual gated neighborhoods, a 70,000-square-foot clubhouse and 450,000 square feet of commercial space. The award-winning Club has been enhanced through three renovations since its original construction, with no member assessments. The Club offers 36 holes of members-only championship golf; a new, 15,000 square-foot Wellness Center & Spa with technologically advanced fitness equipment, five-star spa, salt water lap pool, smoothie café, and salt room; Racquet Center with 10 Har-Tru tennis courts, three gel cushioned pickleball courts, regulation bocce courts, and year-round scheduled play; formal and casual indoor and al fresco dining; banquet, reception, meeting and event facilities; and one of Naples’ most active club social calendars. For membership or residential information, call 239-353-1500, visit online at vineyardscountryclubnaples.com, or visit the community’s Administration Office, located at 400 Vineyards Blvd., Naples.
WCG is an award-winning, full-service, public relations, print and digital advertising and marketing firm assisting companies throughout Naples, Fort Myers and Southwest Florida in the development of successful brand, marketing and advertising strategies. Its partner company, Sprickit Digital, offers full-service digital marketing and digital advertising services throughout Florida and the United States. Their offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples, Florida. For more information, call 239-597-9480, visit www.wcgpros.com or sprickit.com