Want to drive more traffic, leads, and sales to your business? How about leveraging your fan factor, growing your business and wiping out the competition?

Then don’t miss the Sales & Marketing Council (SMC) of the Collier Building Industry Association (CBIA) upcoming breakfast seminar FANtastic Marketing led by sales and marketing expert Meredith Oliver, president and creative director of Meredith Communications, a digital marketing agency located in Raleigh, North Carolina, specializing in website development, search engine optimization and social media marketing.

The breakfast will be held Thursday, June 7, 2018 at Quail West Golf & Country Club, 5950 Burnham Road in Naples and is open to the public.

According to CBIA executive vice president Kathy Curatolo, the FANtastic Marketing seminar is part of the annual SMC Breakfast Series that sponsors business leaders and industry experts speaking on a variety of progressive topics essential for innovative entrepreneurship, strategic business growth, unique marketing strategies, and logistical business planning, among others. FANtastic Marketing will offer cutting edge website design and content management solutions, search engine optimization and paid search marketing, social media marketing, online lead generation and conversion best practices, digital marketing trends and new marketing platforms.

A Deep Dive into Social Media workshop will be held immediately following Ms. Oliver’s presentation at 10 am. During this bonus workshop (available to just 15 registrants due to space limitations), attendees will learn how to make their company’s online presence more engaging, resulting in more leads and sales by using the principles of FANtastic Marketing. Additionally, Ms. Oliver will conduct “LIVE” reviews of participants’ websites or social media pages and offer tips on how to make your online presence more FANtastic.

Meredith Oliver has 15 years experience creating and delivering digital marketing campaigns that increase sales. She is the president and creative director of Meredith Communications She holds a Master’s degree in communication technology and a Bachelor of Arts degree in psychology from the University of Central Florida.

Ms. Oliver is a published author of three books:

1) FANtastic Marketing: Leverage Your Fan Factor, Build a Blockbuster Brand, Score New Customers, and Wipe Out the Competition,
2) FANtastic Selling:
 The 10 Undeniable Traits of Rock-Star, Top-Producing, Quota-Busting Salespeople, and
3) Click Power:
 The Proven System Home Builders Use To Drive More Traffic, Leads, and Sales.

Additionally, Ms. Oliver holds three professional designations:

CSP – Certified Speaking Professional®. The highest designation conferred by the National Speakers Association.

MIRM – Master In Residential Marketing. The highest marketing designation conferred by the National Association of Home Builders.

MCSP – Master Certified Sales Professional. The highest sales designation conferred by the National Association of Home Builders.

Ms. Oliver was named “MIRM of The Year” at the 2017 International Builders Show. In January 2016, she was honored by the NAHB Professional Women in Building Council as the National Member of the Year.  The National Home Builders Association also honored her in 2015 with the prestigious Bill Molster Award for Outstanding Service & Lifetime Achievement. In 2013, the NSA Carolinas Chapter named Ms. Oliver Chapter Member of the Year.

Sponsored by Wilson Creative Group and 2-10 Home Buyers Warranty, the SMC Breakfast Series doors open at 8:30 am for casual networking and a breakfast buffet. Ms. Oliver’s 45-minute presentation will start by 9:20 am. Cost is $20 for SMC members; $30 for CBIA and NABOR members; and $40 for non-members.

To RSVP, call 239-436-6100 or email  Nancy@cbia.net by June 1, 2018.

About CBIA

Founded in 1985, CBIA is an association of builders, remodelers, interior designers and other housing industry professionals. It is one of 800 state and local associations and operates under the auspices of the Florida Home Builders Association and the National Association of Home Builders. CBIA is located at 3200 Bailey Lane, Suite 110, Naples. Florida. For more information call  (239) 436-6100 or visit www.cbia.net.


WCG is an award-winning, full-service, public relations, print and digital advertising and marketing firm assisting companies throughout Naples, Fort Myers and Southwest Florida in the development of successful brand, marketing and advertising strategies. Its partner company, Sprickit Digital, offers full-service digital marketing and digital advertising services throughout Florida and the United States. Their offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples, Florida. For more information, call 239-597-9480, visit www.wcgpros.com or sprickit.com