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Riding the wave of creative momentum
You’ve probably heard this statistic before: We see around 5,000 advertisements a day, and it’s growing by the minute. It doesn’t take a scientific study to believe it. Every time we look down at our phone, watch television or drive our car, we experience this every time—a bombardment of information. How does anyone or anything stand out from all the noise?
It comes down to producing effective creative. Everyone agrees with this. Except many businesses have the wrong idea about what a truly effective strategy is, which is why they don’t see results.
Some businesses, like auto dealerships, can get away with...
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Do you know of a new start up, or a small local busines making a difference in our community? If so, forward this email to them—we’re offering an opportunity to receive a FREE logo design package valued at $2,500!
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People often ask us how we work behind the scenes. What’s the process of a typical project? Who’s working on what? How does it work?
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It all starts by kicking off a job from one of our client’s marketing communications plan. The account executive captures it in the form of a written brief—its fate and fortune, packed with research and details. Soon after, the creative director peeks inside to give it words of advice in achieving success. He wishes it well, sending it away on its journey to conception.
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The brief knocks on the door of the copywriter, the first checkpoint. He gathers the details and writes its story for all to hear—but not yet! It needs a makeover. Enter the art director, who gives it color, style and magic. It’s alive now, running back to the account team.
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They make the finishing touches by sending it back and forth to previous checkpoints—there are no shortcuts on this journey. It’s analyzed, proofed, coordinated and designed. Teammates give constant feedback to one another. They take it apart, and put it back together, correcting any mistakes, until its completely polished and refined.
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They reveal the transformation to the client. The project is ready to go out on its own, spreading the good word of its product or service. Good bye, old friend.
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Let’s get to know Erik Vilnius, one of our talented art directors. He’s a print design specialist and creative problem-solver who takes the prize for the agency’s most unique hobby from home.
Q: What’s your process for creating effective design?
I consider the flow of the design, the hierarchy of the message (Where I want you to begin and end your journey), and what the audience might be thinking as the reader. I usually layout my content very roughly, and approach it in a few different ways so I can take the best of the bunch. Then I take a step back, do something else and revisit the project with fresh eyes to find areas to improve.
Q: How long have you been designing?
I took a yearbook class in high school. I wrote some really bad stories and took a bunch of photos of my group of friends—probably pissed off a few people in the process. It was great.
Q: If you could bring back any fashion trend what would it be?
Maybe those dope slap bracelets from the 90’s.
Q: Is it true that you brew beer from home?
Yes. A coworker got one of those $30 kits, and I helped him brew a one-gallon batch, which was too much work for the reward. It was very questionable if it was even beer. I couldn’t accept this. Fast forward a few years, and now I have a 4-tap keggerator, won some awards and no shortage of thirsty friends.
Q: If you were stuck on an island with only one font, which would it be?
If I was trying to escape—something like Knockout by Hoefler—it's just screaming "rescue me". And it works in all sorts of shapes and sizes. But if I accepted my demise, I would circle back to something like Hatter from Rodrigo type, because everything's gone out the window.
Q: What’s your greatest strength in art design?
Never settling. It always pushes yourself higher—learning, growing.
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Well, look who it is....our new summer intern!
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Welcome to the team, Gabriela Casado. A Naples native, this rising senior at Stetson University is a fresh face in the world of marketing, but no stranger to the Wilson name—she’s a family friend! We’ll be nurturing her talent through an assistive role in the account services department, where she’ll learn the ins and outs of client service, planning, budgeting and launching new campaigns. In her free time, she enjoys reading, staying active through health and wellness, cooking and travelling the world.
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Our top 10 Twitter accounts to follow
Whether its for levity, seriousness, off-topic or on-topic, these are our top 10 twitter accounts to follow:
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Inspired and Inspiring!
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