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We’re goin’ green!

As Floridians, we are more conscious about climate change and environmental sensitivity than ever. Florida’s ecosystems are fragile, and not just the Everglades—the quality of the soil in our fields, farms and forests. So it’s extremely gratifying for us to represent Renewable Earth. This next-gen, full-service organic compost technology company came to us for its entire family of brands.

GET THE DIRT

When your president is a piper, you take St. Patrick’s Day seriously. (And seriously, Peggy’s a piper.) And whether you make it to the big parade in Naples this Saturday or just want to knock back a pint on the big day itself (March 17th), here is where you’ll find us:

The Pub Naples

This Mercato landmark is best-known for its kilt-clad bartenders and pint-pourers, extensive beer selection (including Guinness, Kilkenny and Southwick’s) as well as British pub classic eats.

The Village Pub

Go for the friendly service and whimsical nautical menu. Enjoy the view of Venetian Bay as boats parade by. Sit around the bar or fireplace and enjoy live entertainment. This place is a Naples neighborhood tradition since 1995.

Lansdowne St.

It’s a bit of Boston in Bonita and the town’s only restaurant and bar specializing in New England sports. Watch Red Sox, Pats and Celtics games live. It’s like St. Patrick’s Day all year at this Beantown-inspired brew hub.

I explore color as a fundamental element of design and composition every day. And because March conjures multiple associations with green—St. Patrick’s Day, the first day of spring and literally the changes we see in the Southwest Florida landscape—I’m focusing on what green expresses to our imaginations based on how it’s applied.

Green is a very down-to-earth color. It can represent new beginnings and growth. It also signifies renewal and abundance. Green has many of the same calming attributes that blue has, but it also incorporates some of the energy of yellow. In design, green can have a balancing and harmonizing effect, and is very stable.

It’s appropriate for designs related to wealth, stability, renewal and nature. Brighter greens are more energizing and vibrant, while olive greens are more representative of the natural world. Dark greens are the most stable and representative of affluence.

See how the impact of green varies by medium below.

Obviously, green is bigger than any single month or design discipline. Its popularity will likely continue to rise because of how closely associated it is with dynamics affecting our entire planet and collective consciousness such as climate change, sustainability and environmental protection. Next month, I’ll dive into another provocative topic—typography!

Madness in March

Our account services team is handling the volume of work exceptionally well. Look at all the energy bouncing between them like a basketball!

Naples Craft Beer Fest is an extremely popular annual fundraising event hosted by the Naples North Rotary Club. It pairs amazing craft beers with incredible food and live music. This year’s event on March 5th actually sold out in January. We’ve been honored to create the fest’s brand identity, website and sponsorship package for the last three years.

For 2022, senior art director Erik Vilnius created several logo concepts. “I’m especially proud of the one they chose,” he tells us. “It combines an icon of Southwest Florida—a loggerhead sea turtle—with a hops flower as its shell, symbolizing craft beer.” Pretty cool, Erik, pretty cool.

What’s April fresh?

Read our next issue for an end-of-season wrap-up, a brand evolution in Nantucket, the growing typography family (with over 4,000, that’s a whole lotta cousins) and a mind-blowing home entertainment technology brand with a better-than-ever website.

Bring yourself good luck this month by sharing our e-newsletter with friends and colleagues!

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