email : Webview : Know why you should keep asking “why”

Just as inquisitive children persist in asking their parents “why” about every facet of human existence and the logic behind rules imposed on them, marketers would be well-advised to do the same with every facet of their business. Why? To fully understand what inspires and motivates your customers to buy as well as your employees to do their best work. This month, our president shares why she believes your “why” is fundamental to your brand’s success.

WHY YOUR WHY MATTERS

Dash to your dashboard!

Beginning in June, we will be delivering custom digital dashboards to every client who wants their marketing metrics at their fingertips. Dashboards allow clients to browse a variety of automated reports, monitor campaign performance across media channels and much more. If faster direct access to your data 24/7 sounds appealing, contact us to discuss the array of metrics on your custom dashboard.

We’re taking a new tack (pun intended) on creative for Offshore Sailing School. The print and digital ad campaign draws on the feedback from actual students, from beginner to “old salt.” Our clients are already excited about the new enrollment these ads are generating.

Since I was a kid, I’ve loved video. In fact, when I was in high school, I worked at Jacket Video Productions and later studied film and video in college at GVSU before changing to Art & Design. Movies and TV still entertain and capture my imagination. So I’m thrilled to be in the business of telling visual stories.

Incorporating video into your digital marketing strategy is crucial. TikTok and short-form features like Reels on Instagram are becoming exponentially more popular. Post great content tailored to the audience and platform and your call to action becomes irresistible.

How powerful is video?

Yes, social media platforms are a dominant force in short-form video. But we can’t leave TV commercials and long-form video out of the equation. They are a well of versatile video content, able to be repurposed and posted to social media and other channels. The five-minute video we created for Bonita Bay has been edited to one minute for the web and other platforms. Our award-winning 15-second TV spots for John R. Wood Properties have been highly successful. And as an example, one of the Reels we created for a custom builder got 7,848 plays, 265 likes, 17 shares and 10 saves on Instagram.

With people spending more time at home (and watching screens), engagement with video has accelerated. Talk to us about how video can benefit your marketing plan.

(Sources: Wyzowl’s 2021 State of Video Marketing Survey and SproutDigital.com)

READY TO START?

Mainscape is one of the largest privately owned landscape companies in the U.S. They tasked us with creating an all-new, optimized web experience, better representing the brand, enhancing functionality and delivering regionally relevant content to site visitors. Check out the new live site at mainscape.com!

What's next

Your nose remembers more than you think, for longer than you imagine. In other words, sensory memories are highly persuasive elements in a 360-degree brand experience. Next month, our creative director “goes for the nose” and explores the marketing power of smell.

We also reveal how your brand will benefit from ZPD—zero-party data.

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