Home > Portfolio

Marina Bay 880

advertising agency naples fl

Marina Bay 880 commands an enviable location on Clearwater Harbor, offering a combination of midrise condominiums and townhome residences.

Location:
Clearwater, Florida
Date:
advertising agency naples
advertising design
digital agency naples
branding elements

Brand Campaign Design

The target buyers for these jaw-dropping, modern, waterfront residences were affluent working professional singles and couples. The brand identity exploratory reflects a graphic appeal to an audience seeking a lifestyle ethos of boating, leisure, fine dining and nightlife.

branding naples florida

Sales Kit

Rather than create a traditional brochure, we tapped into Marina Bay 880’s “cool factor” with a multi-component “a la carte” sales kit with minimalist messaging and design. Individual two-sided pieces, each sized uniquely and highlighting a different aspect of the community allowed sales representatives to customize the contents of the sales kit for each prospect.

branding agency naples florida
branding agency naples
branding agency naples
branding campaign element
branding campaign design
branding campaign
branding portfolio

Website and Digital Assets

Our website evolution for Marina Bay 880 included a reimagined main navigation to optimize the user experience. We also updated the design to express sophistication. The narrative we wrote told a compelling destination story. And we made the site ADA compliant. Monthly e-blasts heightened the urgency to buy. Most units sold in the pre-construction phase.

naples website marketing companies
web design naples florida
design agency naples florida

Monument Signage

To convey the maritime mood of the location, wood decking-style slats were adorned with brushed stainless channeled letters. Limestone/travertine slabs featured the carved wave icon from the logo. These elements were also expressed in signage throughout the community.

developer-branding-agency-naples-florida
branding agency southwest florida
branding agency swfl
branding agency florida
branding agency naples
Top