Based in Myakka City, Florida, this company supplies tailored, custom-blended compost and soil solutions for agricultural customers and bulk mulch to commercial customers throughout the state.
August 19, 2022
Comprehensive Rebranding
To expand brand awareness and appeal to a broader target audience, the leadership came to us for a complete rebranding—beginning with the company’s name. Renewable Earth was chosen after a lengthy exploratory. We also named all of their products (as well as those planned for the future) since many were being sold under generic labels. Then we executed an entire family of logos and established the overarching brand hierarchy of relationships among products.
Comprehensive Rebranding
To expand brand awareness and appeal to a broader target audience, the leadership came to us for a complete rebranding—beginning with the company’s name. Renewable Earth was chosen after a lengthy exploratory. We also named all of their products (as well as those planned for the future) since many were being sold under generic labels. Then we executed an entire family of logos and established the overarching brand hierarchy of relationships among products.
The campaign required extensive, thoughtful selection of typefaces, colors and iconography. In the final phase of the rebranding, we rolled the new identity out to sales kits, consumer education pieces, packaging and more.
