Paolette Matute has joined Wilson Creative Group (WCG) as digital marketing coordinator today announced Peggy Wilson, CEO and founder of the award-winning advertising and marketing agency.
As WCG’s digital marketing coordinator, which is a new position, Matute will manage clients’ social media presence on platforms such as Facebook, LinkedIn, Twitter, YouTube, Instagram and Snapchat.
“Paolette will play a major role in getting the word out and enhancing brand awareness within the ever-changing digital space,” explains Ms. Wilson. “She is the brand voice for our clients’ social media presence through short-form social copy as well as longer form (blogs) and highly visual assets like GIFS, memes, and videos,” she adds. Reporting directly to CEO Wilson, Matute will be responsible for identifying and evaluating new digital technologies, monitoring social media traffic, engaging online audiences as appropriate (listen, respond), measuring site traffic to better optimize marketing campaigns, and using web analytics tools to unearth invaluable information about target consumers.
A recent graduate of Oglethorpe University in Atlanta, Matute earned a bachelor of arts degree in communications and rhetoric studies. She is fluent in English, Spanish and French. Prior to joining WCG, Matute worked as a marketing intern with a Canadian firm and served on the Judicial Board and as an admissions ambassador and tour guide at Oglethorpe. Previous work experience includes two advertising internships and personal assistance for a wedding planner.
WCG is an award-winning, full-service, public relations, print and digital advertising and marketing firm assisting companies throughout Naples, Fort Myers and Southwest Florida in the development of successful brand, marketing and advertising strategies. Its partner company, Sprickit Digital, offers full-service digital marketing and digital advertising services throughout Florida and the United States. Their offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples, Florida. For more information, call 239-597-9480, visit www.wcgpros.com or sprickit.com