Wilson Creative Group (WCG) has named Rob Kerns as the company’s new Digital Analyst.

Kerns is well versed in all things digital, possessing more than a decade of hands-on coding expertise. Creative execution lives at the heart of his ability, as he thrives in turning any artistic vision into a tangible reality, seamlessly accessible through multiple platforms and mediums. Kerns holds a BA in graphic design from McDaniel College and in his free time enjoys playing sports and spending time with his wife and two dogs.

President and CEO of WCG Peggy Wilson notes, “with extensive web and graphic design experience, Rob brings a masterful touch and invaluable knowledge to the WCG team. We are thrilled to have him grow in this new role and add an entirely new value to our agency.”

After spending three years at Wilson Creative Group as Web Developer, Kerns has evolved his skill set to monitor the growing digital branch of the agency. In his new role, Kerns is responsible for managing the digital advertising for all of the agency’s clients, including pay per click, search engine optimization, and programmatic advertising services. He analyzes results for clients monthly and provides in-depth reporting and recommendations based on trends in the data.

In addition to his new role at WCG, Kerns has also been named the Digital Analyst of the agency’s new venture focusing primarily on all facets of the digital world. Sprickit is a digital marketing agency offering efficiency and clarity for businesses looking to grow their company’s digital footprint. The digital marketing agency will offer programmatic advertising, website design, email marketing, content marketing, storytelling, social media management services, search engine optimization (SEO) and pay per click (PPC) services. Backed by a team of design professionals and digital analysts, Sprickit has a combination of talent that lends itself well to growing a successful digital firm.

About Wilson Creative Group

Founded in 2007, award-winning Wilson Creative Group delivers smart ideas and expert design to clients in Naples, Fort Myers and all of Southwest Florida. WCG offers a wide range of services and handles every facet of planning and implementing effective brand, advertising and public relations strategies. WCG’s work has been recognized with numerous awards from the Advertising Federation of Southwest Florida and the Building Industry Associations of both Lee and Collier counties. WCG offices are located at 2343 Vanderbilt Beach Road, Suite 608 in Naples.