NAPLES, Fla. (Nov. 12, 2014) – Lydia Wychrij has joined Wilson Creative Group, an award-winning advertising, marketing and communications agency, as production manager. In her new position, Wychrij will ensure scheduling, production and delivery of all agency creative, including print, broadcast and digital projects for clients. She will interface with the creative services team, freelance resources, outside producers and vendors, seeing every project through to completion to ensure the agency achieves the highest level of efficiency and value.
A versatile and resourceful marketing and advertising print producer and project manager, Wychrij brings more than 20 years of experience to WCG. A graduate of Southern Illinois University, she spent most of her professional career in Chicago, working for some of the largest and most respected advertising agencies in the city. As executive print producer at DDB Chicago for 13 years, she planned and managed all stages of print production, from concept through delivery, for clients including McDonald’s, State Farm, Capital One, OfficeMax and Anheuser Busch. During her tenure at the firm, she created and oversaw management of an internal workflow process and billing system and received Tempo Awards from the Chicago Association of Direct Marketing in both marketing and creative categories. As a freelance print producer, she worked with Leo Burnett/ARC Worldwide, where she managed the production of McDonald’s Happy Meal packaging and displays, as well as in-store and drive-thru signage. For Cramer-Krasselt, Lydia executed the production campaigns for Porsche, Heinz, Cedar Fair and others.
WCG is an award-winning, full-service, public relations, print and digital advertising and marketing firm assisting companies throughout Naples, Fort Myers and Southwest Florida in the development of successful brand, marketing and advertising strategies. Its partner company, Sprickit Digital, offers full-service digital marketing and digital advertising services throughout Florida and the United States. Their offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples, Florida. For more information, call 239-597-9480, visit www.wcgpros.com or sprickit.com