An FGCU alum, Gabi is a bona fide master communicator given she’s earned her master’s in media and communication from Florida State. Her secret superpowers: Hispanic marketing, social media branding and public relations.
Kristen Smith is a business professional with more than 22 years of experience and a proven record of effective accounting management, hospitality management and stellar customer service. With a lengthy tenure spanning all facets of business from dishwashing to management, she brings a wealth of knowledge to the table and has already served up an impact at WCG.
Decisive and disciplined covert web design operative who infiltrates users’ psyches with mind-blowing technical executions.
This English-, Spanish-, Italian- and SEO-speaking pro has a motto: Consider it done! In web and graphic design, does she ever.
A lively and creative soul with extensive agency knowledge, Sadie is a College of Charleston graduate with a bachelor’s in communications. She supports our account service team with research, presentation prep and managing client relationships.
With a bachelor’s in PR, advertising and applied communication at Florida International University, Ali applies her communication and organizational skills every day for us. An aspiring social media manager, she jumps in whenever and wherever needed with enthusiasm and determination.
Tracy is a high-volume juggler. Marketing programs. Client relationships. Strategies. Budgets. Public relations. Events. And award-winning creative director! This Loyola University of Chicago grad who studied art history in Rome is a proven leader and motivator.
director of business development
Where Patrick goes, business grows. This University of Alabama grad brings an array of industry expertise to the agency, from business development and account management to sales and digital marketing. He also volunteers as a youth basketball coach.
As a creative professional, Peggy Wilson has made a significant impact on Southwest Florida. In her career, spanning over 25 years, she has produced an astonishing number of the region’s highest profile, most recognized brands in dominant industries such as real estate and land development, hospitality, retail sales, technology, banking services, health care, sports and recreation, non-profits and travel/tourism. Her own intrinsic talent, keen market insight and innate ability to attract and retain skilled creative professionals have fueled the growth of Wilson Creative Group since she launched the agency in 2007.
The diverse portfolio of work she and her team generate on a daily basis is consistently recognized with awards from the American Advertising Federation, the Southeastern Building Council and the Building Industry Associations of both Lee and Collier counties. Her clients benefit greatly from engaging her as a brand consultant and her strategy-driven approach to marketing communications. A Florida native from Palm Beach County, Peggy has made Naples her home since 1989.
Half-outdoorsman. Half-techie. This marketing expert utilizes his leadership skills learned at Apple, tools and talent to develop successful brands here just as he did at Shutterfly, Gap Inc. and Banana Republic.
A natural storyteller, Robert brings imagination and originality to every message, campaign and client. When not writing award-winning brand narratives, you’ll likely find this Wawa-loving Philly native on the theatrical stage.
senior art director
Specializing in print design, Erik is a talented problem-solver and approaches every design challenge from a focused and creative perspective.
This hard working, fast adapting, collaborative, organized and detailed designer keeps his cool when the heat is on.
social media manager
Kim leverages her extensive background in event production and marketing strategy to our clients’ social media presences. When she’s not seeking out “hidden gem” coffee shops, she helps with the marketing/event efforts for The Wounded Warriors of Collier County, volunteers for our local AAF chapter and has previously served The United Arts Council of Collier County.
public relations director
Buzz creator, industry award winner, proud Western Kentucky University Hilltopper and even prouder mother of three. On top of all that, this PR pro can do handstand walks. Trust us, we’ve seen it.
operation & video manager
One of the Great Masters of organization, problem solving and scheduling efficiency. If that sounds impressive, you should see his mixed-media painting work. Some is on our walls.
This always-smiling, uber-caring number cruncher, has the minutia all figured out when bringing the numbers together. And insists on finding the right bucket for each and every penny.
This hard-napping, sometimes-snoring, affectionate, sweet chocolate lab is our office mascot. Always ready to cheer us up during the 2 o’clock blues, and receive a treat.
When Brianna joined WCG, she hit the ground running. This FGCU grad already has ad industry experience—and a master’s degree in her sights. She loves her goldendoodle Mia, the Yankees, cooking and outdoor adventure.
Lily is a proud Florida State grad who loves to solve problems and find creative solutions to any challenge. Her enthusiasm is definitely an asset for the agency’s accounting team. Outside the office, Lily enjoys cooking, baking and doting on her cat Helen.
CHIEF FINANCIAL OFFICER
A master of efficiency and productivity. A wealth of business and HR experience. Fluent in three languages. Knows how to swim with the sharks. Literally, she swims with sharks.