Diamond Custom Homes creates and renovates luxury residences in Southwest Florida’s most prestigious communities and neighborhoods. The firm is known for quality craftsmanship, creative custom designs and concierge estate management services.
New Homeowner Package
We cannot overstate how elegantly understated this brand collateral package is. It introduces the Diamond brand to buyers of homes, condos, empty lots and tear-downs in affluent zip codes. A vertical vellum bellyband with die-cuts around the brochure holds a custom letter, highlighting the services Diamond could provide based on their situation. The package is mailed in a custom box carrying an identical design pattern with a hand-addressed label.
“Beau Knows Best” Campaign
To sustain excitement about the Diamond brand among affluent prospective buyers with an unconventional twist, we created a campaign from the perspective of a pampered pooch who serves as the “arbiter of taste” for the entire household. In this case, Beau—the company owner’s cuddly canine. QR codes on magazine ads link readers to a microsite where Beau leads a tour of a Diamond custom home.
Accredited by the National Home Watch Association (NHWA), Diamond entrusts us with expanding brand awareness for their Estate Management division with ads in glossy magazines, targeted direct mail pieces and stationery collateral.
Clients and friends of the Diamond brand subscribe to the monthly e-blasts we write and design on their behalf. Issues highlight topics such as updates on builds, lifestyle features, recent company news, Realtor outreach, fundraising events for the Building Dreams Foundation and the company’s unique perspectives on the custom home building industry in Southwest Florida.