Everglades City Airboat Tours is a family-run airboat experience tour operator with origins dating back to 1982. They’re proud of their heritage spanning four generations in the business.
We designed and developed a logo and branded assets to re-establish their leadership position and express their core values. They chose a primary and secondary logo for added versatility (apparel, signage and more). We also custom-crafted icons for use on their website and other anticipated outlets, including social media.
Website & Digital Assets
EvergladesCity-AirboatTours.com capitalizes on original aerial and water-level video footage, freshly written content, professional photography and enhanced functionality. Guests can browse and buy branded merchandise from their gift shop and book reservations online. It also introduces a strategic color palette of dark blue and moss green. Monthly family-friendly e-blasts keep the brand top of mind with fun, educational stories for kids of all ages.