Palm Island Resort
Palm Island Resort is a family-friendly community encompassing a two-mile portion of private beaches on the northern end of Palm Island. Accommodations include Old-Florida-style cottages and beach villas, as well as homes with breathtaking views of the Gulf of Mexico.
Brand Design Campaign
The resort’s existing logo needed a refresh. We explored typefaces, palette options and iconography to land on the perfect combination of elements to express the essence of the resort. We also crafted tagline options to convey what an ideal place it is to relax, reflect and unwind. Where families and friends make memories together. And how its irresistible appeal invites guests back again and again.
We wrote, designed and developed a web presence for Palm Island Resort which not only serves as a comprehensive resource on all guests can see and do but also provides homeowners with a range of convenient online services. Visually and narratively, it exudes fun, adventure and enthusiasm for new experiences.
Print & Digital
Kids having fun in resort marketing enhances its brand image as the perfect vacation destination for families. We wrote and designed a series of brochures, highlighting attractions and services. Kiosk displays welcomed airline travelers. Online advertising caught the attention of a national audience. We also helped the resort celebrate its fourth decade with a commemorative logo.