The Lykos Group
The Lykos Group is a specialized luxury builder based in Naples, Florida. They have provided homeowners in Collier County with custom homes and complete renovations since 1991.
Brand Campaign
The company maintains a core belief in treating every client like a friend. This philosophy is the primary driver of our comprehensive brand campaign, encompassing print and digital elements. To enhance the “friendly” brand personality, headlines on ads, collateral, direct mail and LykosGroup.com play with the similarity between “Lykos” and “Like Us.” Graphically, the K, O and S extracted from the logo frame breathtaking original photography.
Marco Island Living
Lykos’ custom builds on Marco Island in particular earned them unprecedented praise for their product and people. To capitalize on this brand awareness momentum, we created a specialized “Marco Living” emblem and a Marco-specific brochure, supported by a direct-mail series sent to a strategically curated list of recipients.
