Located in the heart of downtown Naples, Osteria Tulia is known for its rustic Italian fare, old-world charm and a chef-driven menu attractive to locals and culinary travelers alike. Wilson Creative Group was brought on to refine and evolve the brand with thoughtful updates honoring its beloved identity while giving it a refined edge.
We gave the Tulia wordmark a refined polish — preserving its character while enhancing readability and visual balance. The refreshed color palette pulls from earthy tones and warm neutrals, nodding to Tuscan landscapes, natural ingredients and the restaurant’s rustic interior style.
Exterior Signage
The new storefront signage was designed to feel like an organic extension of Tulia’s architecture — understated but memorable. Using subtle texture and classic materials, the final result blends seamlessly into the building’s facade while reinforcing the brand’s warmth and authenticity.
This hard-napping, sometimes-snoring, affectionate, sweet chocolate lab is our office mascot. Always ready to cheer us up during the 2 o’clock blues, and receive a treat.
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