Why you need to keep marketing during a crisis

How are you maneuvering through changes in your market’s landscape? One way may lead to success. The other may lead to ruin.

When business owners face a rough patch, they often look at their budgets to see where to cut costs. These choices determine their fate.

One of the first places they look? Marketing spend—a tempting cut during a time like this. Much to the delight of competitors, some businesses make the mistake of choosing this path, and then soon regret it after losing their share of the market.

At Wilson Creative Group, we’re so thankful for our clients who choose the other path: towards success.

Most of our clients have chosen to continue their marketing communication with customers. They understand “going dark” during a time like this would be dangerous to the relationships they’ve built. If they paused our marketing efforts, their brand awareness would be at stake, along with the market share they’ve claimed over the years.

By staying the course, the market will reward our clients when the country bounces back. Customers will go straight to them instead of their competition, and in the meantime, our services will keep them afloat.

We’re involved in all kinds of industries at Wilson Creative Group, from hospitality and restaurants to real estate and design. We understand what each of our clients are going through and we appreciate their courage and commitment as we work harder than ever. Thank you for sticking with us.

We won’t let you down.