SEO Versus PPC: Which Is Right For You?
Modern marketing is all about showing up online, and search engines rule the internet. In 2019, BrightEdge Research found that over two-thirds (68%) of all trackable web traffic came from organic and paid search. And of the many searches per day, Backlinko found that only 0.63% of searchers click on
As third-party cookies crumble, go with ZPD
As Digital Analyst, it’s my job to distill all the data we collect on our clients’ digital marketing campaigns, understand how (and why) our efforts are performing and where to go from here.
Don’t just say you’re trustworthy—prove it!
Gain customer confidence by earning a Google Guaranteed badge. Surrendering money in return for goods and services can feel like a leap of faith—especially if there’s unfamiliarity with the brand behind what’s being purchased.
What are you waiting for?
It’s campaign season—the most wonderful time of the year, especially if you’re a business owner or marketing officer. It’s pretty wonderful for us, too, as well as challenging.
Always steps ahead
Back in the middle of March, our entire team gathered in the living room of our office, unsure of what was about to unfold.
Wilson Creative Group Expands — Signs Long-term Lease to Triple Agency’s Office Space
Award-winning advertising and marketing agency expands to Shoppes at Vanderbilt Wilson Creative Group, a full-service advertising and public relations agency, has signed a five-year lease for a 3,200 square foot office space located at the Shoppes at Vanderbilt in Naples. The new location triples th