We’ve all heard them. Better yet, we’ve spent our creative energies trying to avoid using them, or even worse, becoming one. Of course, we’re talking about clichés. You know, the stuff seemingly wise the first time you hear it, but then when you try to break it down, it doesn’t really apply to anything. Do any of these sound familiar?
– The early bird gets the worm.
– Winners never quit and quitters never win.
– A bird in the hand is better than two in the bush.
Trite… right? Well, maybe. But maybe not. Consider the third cliché: a bird in the hand is better than two in the bush. This is actually a sentiment we at WCG hold very dearly. It’s also a characteristic of ours that clients greatly appreciate.
Here, we are tirelessly devoted and dedicated to our clients. While some agencies are constantly pitching and fighting for new business, it is our mentality to take maximum care of our current business and grow exponentially together.
While we are always excited to take on new clients and form new relationships, the majority of our time is spent making our current clients’ brands perfect. If you and your business do become a client of ours, you can be sure your brand will always be in the absolute best hands.
Cliché? We don’t think so. In fact, it’s a growth model we (and our clients) are proud to promote.
So next time you’re quick to dismiss something because it feels or sounds cliché, maybe think about it a second longer. It may be just the opposite.
– Jackson Mapleton