Strategic Intelligence: How We Grow Brands Through Advertising Agency Market Research

Client Services Intern

Zoe is a client-focused marketing professional and senior at the University of Wisconsin-Madison studying Consumer Behavior and Marketplace Studies, along with Entrepreneurship and Digital Studies. As a client services intern, Zoe has hands-on experience in client-facing industries, developing the ability to build meaningful relationships, communicate strategically and deliver solutions that align with client goals. A Naples native, Zoe enjoys cooking, practicing yoga and spending her free time at the beach and outdoors.

Creative Intern

Emily is a creative intern and brand designer senior at Fashion Institute of Technology. who creates visually compelling, strategically driven identities that resonate with consumers. With a strong understanding of market positioning and consumer psychology, she transforms ideas into cohesive brand systems and packaging experiences that balance bold creativity with measurable commercial impact. Outside of her design work, she enjoys illustration and video games.

Chief Strategy & Marketing Officer

With over 20 years’ experience in consumer insight and strategy, Susy creates, builds and evolves brand propositions for clients in many sectors; from fitness spaces and new recovery tools, nutritional supplements, employee wellness programmes to skin and haircare. Her specialism is in defining the truly engaging and distinctive part of client brands then creating business and marketing strategies that drive growth and come to embody brand meaning in customers’ hearts and minds. With particular skill at not just defining the brand strategy but how this can create truly distinctive customer journeys, interactions and experiences with the brand, alongside creating incremental value for the business.

Social Media Specialist

Juliana brings a creative eye for social media strategy, content creation and brand storytelling to our team, with experience spanning luxury real estate, professional beauty industries and viral digital campaigns. Juliana has a passion for crafting scroll-stopping content, driving engagement through data-driven insights and building authentic community connections. When she’s not working, Juliana enjoys refining her dance skills, traveling with friends and exploring Naples’ vibrant food and arts scene.

Junior Account Manager

Amy started her career in Los Angeles, earning her journalism degree at Pepperdine University and writing for outlets like HuffPost and Malibu Magazine. She now channels her storytelling background into brand strategy and marketing. When she’s not working, you’ll often find her starting or ending her day with a walk along the beautiful beaches of Naples.

Social Media Intern

Reigan is a social media-savvy marketer with a bachelor’s degree in marketing from The College of Charleston. She has created campaigns and grown audiences for top brands and freelance clients alike. With a flair for fashion and lifestyle marketing and skills in TikTok, Instagram, LinkedIn, Canva and Photoshop, she brings creativity and strategy to each post.

PR Account Manager

Born and raised in Naples, Haley brings hometown pride and a strong public relations background to her role. With a BS in Communication (University of North Florida) and experience in healthcare, nonprofits and community outreach, she’s built a career on connecting people, shaping stories and driving missions forward. Outside of work, you’ll find Haley out and about, needlepointing, testing new hobbies (this year: candle making and astrology) and spending time with family and friends.

Chief Creative Officer

Laura’s career is a masterclass in versatility, bridging art, wildlife, business, and design. From studying a BA fine art and design to working as a primate specialist at London Zoo, and a wildlife TV presenter, she went on to become a realtor, and designer of aquariums and conservation parks—each experience shaping her distinctive perspective. She later channeled this diverse expertise into founding and leading successful brand and marketing agencies.

With over 25 years of experience, Laura blends creative vision with strategic leadership, helping brands—from ambitious startups to global giants like Coca-Cola, Nike, Unilever, General Mills, and Nestlé—craft compelling narratives and lasting impact. A champion of trust, collaboration, and excellence, she empowers teams and nurtures authentic client relationships.

Beyond work, Laura finds inspiration in books, creativity, and nature.

senior art director

Jodi brings more than a decade of experience leading creative strategy and execution for globally recognized brands including Anheuser-Busch, Bacardi, Johnson & Johnson and Mastercard. With expertise in conceptual development, shopper marketing and integrated campaign design, she delivers thoughtful, brand-aligned solutions across print, digital, eCommerce and experiential channels. Jodi is an avid traveler, a proud pet parent to two cats and a parrot named Parody and is on a personal mission to visit all seven continents and world wonders.

Account Manager

Mackenzie is a highly skilled account manager known for attention to detail and team coordination, clear communication and on-time, on-budget results. With a degree in Human Communication and a passion for design, this Naples native has a deep appreciation for Southwest Florida’s charming coastal lifestyle. A self-proclaimed brunch enthusiast who loves a good Saturday morning gathering, Mackenzie enjoys golfing and spending time with family when not pursuing her professional passions.

Social Media Coordinator

Lena brings a knack for social media marketing, event coordination and customer satisfaction to our team, with experience spanning special events, educational consulting and even a barista stint which honed her multitasking finesse! Lena has a passion for problem-solving, storytelling and helping people thrive. When she’s not working, you may find her traveling, rollerblading or spending time with family.

Public Relations Executive

Stacie Zinn Roberts is a nationally recognized, award-winning writer and marketing expert with more than 25 years of experience. The winner of more than 40 regional and national awards, Stacie is a recipient of the United Nations Environmental Program award for retail environmental marketing and has been honored by the Public Relations Society of America (Puget Sound Chapter) and the Turf & Ornamental Communicators Association with Best in Show, First Place and Merit Awards for marketing strategy and content creation. The author of two books and more than 1,500 published articles, she wrote the cover of the Fort Myers News-Press Sunday Real Estate Section for a decade and is a columnist on marketing trends in publications including PR Daily, Spin Sucks, Irrigation & Green Industry News, and The Pallet. Projects of note include PR for the construction of the golf course for the 2016 Olympic Games in Rio, and the 2023 Super Bowl.

Art Director

With over a decade of experience in digital design and a self-taught talent in painting, Sasha brings a unique blend of creativity and technical skill to WCG. Her career has flourished in both agency and in-house roles, creating compelling visuals and user experiences. Passionate about various art forms, Sasha consistently explores her abstract painting style while skillfully balancing the joys and challenges of motherhood.

Media Planner

A Southwest Florida resident since 2018, Shirin holds a bachelor’s degree in communication from FGCU and has a flair for public relations. This Eagle alum has already made waves with leadership roles in the Florida Public Relations Association. Beyond her English expertise, Shirin speaks Dutch and German, and she’s even certified in Latin – talk about impressive! In her downtime, Shirin enjoys soaking up the sun with her husband, their dog Baloo and their son, whom they welcomed in June 2024.

Accounting Manager

Lily is a proud Florida State grad who loves to solve problems and find creative solutions to any challenge. Her enthusiasm is definitely an asset for the agency’s accounting team. Outside the office, Lily enjoys cooking, baking and doting on her cat Helen.

mascot

This hard-napping, sometimes-snoring, affectionate, sweet chocolate lab is our office mascot. Always ready to cheer us up during the 2 o’clock blues, and receive a treat.

traffic manager

A lively and creative soul with extensive agency knowledge, Sadie is a College of Charleston graduate with a bachelor’s in communications. She supports our account service team with research, presentation prep and managing client relationships.

Senior Account Manager

An FGCU alum, Gabi is a bona fide master communicator given she’s earned her master’s in media and communication from Florida State. Her secret superpowers: Hispanic marketing, social media branding and public relations.

Vice President, Communications

Buzz creator, industry award winner, proud Western Kentucky University Hilltopper and even prouder mother of three. On top of all that, this PR pro can do handstand walks. Trust us, we’ve seen it.

web designer

This English-, Spanish-, Italian- and SEO-speaking pro has a motto: Consider it done! In web and graphic design, does she ever.

Web & Digital Manager

Decisive and disciplined covert web design operative who infiltrates users’ psyches with mind-blowing technical executions.

Vice President, Operations

Half-outdoorsman. Half-techie. This marketing expert utilizes his leadership skills learned at Apple, tools and talent to develop successful brands here just as he did at Shutterfly, Gap Inc. and Banana Republic.

president/CEO

As a creative professional, Peggy Wilson has made a significant impact on Southwest Florida. In her career, spanning over 25 years, she has produced an astonishing number of the region’s highest profile, most recognized brands in dominant industries such as real estate and land development, hospitality, retail sales, technology, banking services, health care, sports and recreation, non-profits and travel/tourism. Her own intrinsic talent, keen market insight and innate ability to attract and retain skilled creative professionals have fueled the growth of Wilson Creative Group since she launched the agency in 2007.

The diverse portfolio of work she and her team generate on a daily basis is consistently recognized with awards from the American Advertising Federation, the Southeastern Building Council and the Building Industry Associations of both Lee and Collier counties. Her clients benefit greatly from engaging her as a brand consultant and her strategy-driven approach to marketing communications. A Florida native from Palm Beach County, Peggy has made Naples her home since 1989.