Blending A Bespoke Culinary Experience with Brand Development
Grace & Olive Craft Culinary is an exciting new venture by Chef Greg Shapiro, designed for small intimate groups and events. The goal was to create something artistic, refined and cherished. We wanted the brand to be flexible across different mediums, whether it’s coasters, aprons, websites, social media, business cards or products.
A Pinch of our Creative Process with Grace & Olive
We created logo varietals such as:
- Vertical & Horizontal Full Logo Lock-ups
- Badge
- Icon
For those delicate, subtle moments.
The olive branch icon, symbolizing peace, reconciliation and victory, represents Greg’s evolution in his craft. It also portrays his career evolution, advancing to the next level to deliver unique culinary experiences for smaller, more meaningful events. Simplistic yet elegant, timeless and organic – to be deconstructed and used in various ways, keeping the creative possibilities endless for Greg and his team to leverage. For the topography, we paired a high contrast sans serif with a more geometric sans serif to give it a refined but welcoming, hospitable vibe. Combined with traditional black and gold, it also projects a comfortable and relaxed farmhouse tone with a dash of sophistication.
Nothing Greg does will ever be pretentious or unapproachable. Greg is about bringing people together. Gathering for joyous and eventful occasions and celebrating life’s simple pleasures. Ironically, his plates will be nothing short of pure driven innovation using the most exotic combinations, comfort foods to relax with or even timeless recipes with a twist of modern ingredients. This is what you can expect of Chef Greg Shapiro when he serves your special guests.
Thank you, Greg, for choosing WCG again, and trusting us with your most important endeavor ever as a Chef—And congratulations on launching Grace & Olive Craft Culinary.
