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Social Media Manager
Samantha Bloom is a marketing and communications professional with extensive experience in brand strategy, visual storytelling, and content development. She has partnered with businesses, nonprofit organizations, educational institutions, and community-focused brands to create thoughtful marketing initiatives that strengthen relationships and elevate brand presence. Known for her collaborative approach and attention to detail, Samantha is passionate about helping organizations communicate with authenticity and purpose.
Outside of work, Samantha enjoys spending time with her husband, their three children, three stubborn dogs and one very patient cat.
Account Manager
Erica is a marketing and communications professional with expertise in strategic storytelling, brand development and community engagement. A Florida Gulf Coast University journalism graduate, she has shaped residential and commercial real estate community brands through integrated marketing, PR, content and events. She serves on the board of United Way of Collier & The Keys, the Marketing & Public Relations Committee for Guadalupe Center, CBIA Sand Dollar Committee and volunteers for Valerie’s House VAL PALs program. Outside of work, she enjoys exploring historic destinations, shelling the Ten Thousand Islands and spending time with family and friends.
Senior Account Manager
Summer is a senior account manager with deep experience in food and beverage marketing, brand strategy and integrated campaign execution. She partners closely with clients across hospitality, consumer packaged goods and lifestyle brands to deliver campaigns driving engagement and growth. Outside of work, she enjoys tennis and barre, exploring new destinations and spending time with art and a good book.
Client Director
Exceptionally resourceful and creatively driven Account Director with a strong track record of delivering impactful results for many brands. With a unique background in both design and account management, she brings a thoughtful, end-to-end approach – building strong client partnerships while delivering innovative, strategically grounded creative solutions. Known for seamlessly aligning strategy and design, she navigates evolving needs, timelines, and budgets with precision.
Outside of work, she finds inspiration in time with her husband and young daughter, and through her love of needlepoint – a creative outlet that keeps her grounded in craftsmanship and detail.
Client Services Intern
Zoe is a client-focused marketing professional and senior at the University of Wisconsin-Madison studying Consumer Behavior and Marketplace Studies, along with Entrepreneurship and Digital Studies. As a client services intern, Zoe has hands-on experience in client-facing industries, developing the ability to build meaningful relationships, communicate strategically and deliver solutions that align with client goals. A Naples native, Zoe enjoys cooking, practicing yoga and spending her free time at the beach and outdoors.
Chief Strategy & Marketing Officer
With over 20 years’ experience in consumer insight and strategy, Susy creates, builds and evolves brand propositions for clients in many sectors; from fitness spaces and new recovery tools, nutritional supplements, employee wellness programmes to skin and haircare. Her specialism is in defining the truly engaging and distinctive part of client brands then creating business and marketing strategies that drive growth and come to embody brand meaning in customers’ hearts and minds. With particular skill at not just defining the brand strategy but how this can create truly distinctive customer journeys, interactions and experiences with the brand, alongside creating incremental value for the business.
Social Media Specialist
Juliana brings a creative eye for social media strategy, content creation and brand storytelling to our team, with experience spanning luxury real estate, professional beauty industries and viral digital campaigns. Juliana has a passion for crafting scroll-stopping content, driving engagement through data-driven insights and building authentic community connections. When she’s not working, Juliana enjoys refining her dance skills, traveling with friends and exploring Naples’ vibrant food and arts scene.
PR Account Manager
Born and raised in Naples, Haley brings hometown pride and a strong public relations background to her role. With a BS in Communication (University of North Florida) and experience in healthcare, nonprofits and community outreach, she’s built a career on connecting people, shaping stories and driving missions forward. Outside of work, you’ll find Haley out and about, needlepointing, testing new hobbies (this year: candle making and astrology) and spending time with family and friends.
Chief Creative Officer
Laura’s career is a masterclass in versatility, bridging art, wildlife, business, and design. From studying a BA fine art and design to working as a primate specialist at London Zoo, and a wildlife TV presenter, she went on to become a realtor, and designer of aquariums and conservation parks—each experience shaping her distinctive perspective. She later channeled this diverse expertise into founding and leading successful brand and marketing agencies.
With over 25 years of experience, Laura blends creative vision with strategic leadership, helping brands—from ambitious startups to global giants like Coca-Cola, Nike, Unilever, General Mills, and Nestlé—craft compelling narratives and lasting impact. A champion of trust, collaboration, and excellence, she empowers teams and nurtures authentic client relationships.
Beyond work, Laura finds inspiration in books, creativity, and nature.
art director
Kiley Evans brings over a decade of experience in brand identity and visual design, with deep expertise in translating visual systems across digital, web, packaging and retail touchpoints. Her career has flourished across agency, in-house and freelance roles, delivering strategic design for brands ranging from startups to global corporations including Universal Music Group, Spartan Race and Politico. Passionate about intentional design and creative excellence, Kiley has found renewed inspiration in seeing the world through her daughter’s eyes, rediscovering the joy of imagination and play that fuels her creative work.
Public Relations Executive
Stacie Zinn Roberts is a nationally recognized, award-winning writer and marketing expert with more than 25 years of experience. The winner of more than 40 regional and national awards, Stacie is a recipient of the United Nations Environmental Program award for retail environmental marketing and has been honored by the Public Relations Society of America (Puget Sound Chapter) and the Turf & Ornamental Communicators Association with Best in Show, First Place and Merit Awards for marketing strategy and content creation. The author of two books and more than 1,500 published articles, she wrote the cover of the Fort Myers News-Press Sunday Real Estate Section for a decade and is a columnist on marketing trends in publications including PR Daily, Spin Sucks, Irrigation & Green Industry News, and The Pallet. Projects of note include PR for the construction of the golf course for the 2016 Olympic Games in Rio, and the 2023 Super Bowl.
Art Director
With over a decade of experience in digital design and a self-taught talent in painting, Sasha brings a unique blend of creativity and technical skill to WCG. Her career has flourished in both agency and in-house roles, creating compelling visuals and user experiences. Passionate about various art forms, Sasha consistently explores her abstract painting style while skillfully balancing the joys and challenges of motherhood.
Media Planner
A Southwest Florida resident since 2018, Shirin holds a bachelor’s degree in communication from FGCU and has a flair for public relations. This Eagle alum has already made waves with leadership roles in the Florida Public Relations Association. Beyond her English expertise, Shirin speaks Dutch and German, and she’s even certified in Latin – talk about impressive! In her downtime, Shirin enjoys soaking up the sun with her husband, their dog Baloo and their son, whom they welcomed in June 2024.
Accounting Manager
Lily is a proud Florida State grad who loves to solve problems and find creative solutions to any challenge. Her enthusiasm is definitely an asset for the agency’s accounting team. Outside the office, Lily enjoys cooking, baking and doting on her cat Helen.
mascot
This hard-napping, sometimes-snoring, affectionate, sweet chocolate lab is our office mascot. Always ready to cheer us up during the 2 o’clock blues, and receive a treat.
traffic manager
A lively and creative soul with extensive agency knowledge, Sadie is a College of Charleston graduate with a bachelor’s in communications. She supports our account service team with research, presentation prep and managing client relationships.
Vice President, Communications
Buzz creator, industry award winner, proud Western Kentucky University Hilltopper and even prouder mother of three. On top of all that, this PR pro can do handstand walks. Trust us, we’ve seen it.
web designer
This English-, Spanish-, Italian- and SEO-speaking pro has a motto: Consider it done! In web and graphic design, does she ever.
Web & Digital Manager
Decisive and disciplined covert web design operative who infiltrates users’ psyches with mind-blowing technical executions.
Vice President, Operations
Half-outdoorsman. Half-techie. This marketing expert utilizes his leadership skills learned at Apple, tools and talent to develop successful brands here just as he did at Shutterfly, Gap Inc. and Banana Republic.
president/CEO
As a creative professional, Peggy Wilson has made a significant impact on Southwest Florida. In her career, spanning over 25 years, she has produced an astonishing number of the region’s highest profile, most recognized brands in dominant industries such as real estate and land development, hospitality, retail sales, technology, banking services, health care, sports and recreation, non-profits and travel/tourism. Her own intrinsic talent, keen market insight and innate ability to attract and retain skilled creative professionals have fueled the growth of Wilson Creative Group since she launched the agency in 2007.
The diverse portfolio of work she and her team generate on a daily basis is consistently recognized with awards from the American Advertising Federation, the Southeastern Building Council and the Building Industry Associations of both Lee and Collier counties. Her clients benefit greatly from engaging her as a brand consultant and her strategy-driven approach to marketing communications. A Florida native from Palm Beach County, Peggy has made Naples her home since 1989.