John R. Wood Properties launches new brand identity

John R. Wood Properties, the oldest major real estate brokerage in southwest Florida, today announced the implementation of a comprehensive strategic rebranding. Elevating the firm’s focus on streamlined, personalized service for luxury buyers and sellers and including new positioning and graphic design characteristics.

“Over the past 60-plus years, we’ve built a strong reputation for best-in-class luxury real estate experience and service,” said Phil Wood, John R. Wood Properties President and CEO. “Our market research confirmed that evolving our brand identity was an appropriate strategic move for us to accurately reflect our history while focusing on continued utilization of today’s modern digital intelligence, as we pursue new opportunities for future growth and expansion.”

Effective immediately, and throughout the coming weeks, John R. Wood Properties’ new branding elements will be incorporated across all business disciplines, online and in all 19 offices throughout Southwest Florida, which includes Marco Island, Isles of Capri, Naples, Ave Maria, Bonita Springs, Fort Myers, Fort Myers Beach, Cape Coral, and Sanibel/Captiva Islands.

The company continues to invest in the most efficient technologies in the industry to provide various solutions involved in the growth of residential real estate software, including cutting-edge technology such as enhanced search applications, in-app communications, automated property technologies and expanded real estate business intelligence.

The new redesign brings a sharp new visual identity, with vibrant contrasts characterizing its evolved brand as bold, professional and knowledgeable. The company’s emphasis on providing a seamless real estate experience is reflected in its new black and white color palette, a classic interpretation reflecting a perception of the organization and its associates as powerful, sophisticated, edgy and modern. A new sans serif logo font creates a sleek look and feel. The company also has streamlined, flattened and thinned its overall logo shape for a more upscale, modern representation, all while maintaining its history and the general overall brand recognition John R. Wood Properties has progressively built over the last six decades.

The new visual identity speaks to the company’s core belief that in a vast, ever-changing and complex real estate landscape, John R. Wood Properties and its 650-plus associates fully cater to each and every buyer and seller in a personalized manner to make the luxury real estate purchase and sales process streamlined, efficient and easy.

John R. Wood Properties’ new branding further clarifies the company’s purpose, vision and values, not only within the expansive and highly competitive luxury real estate industry, but also within southwest Florida’s ever-growing luxury real estate eco-system. Discerning home buyers and sellers will enjoy user-friendly technological enhancements, along with the human touch that is delivered through superior customer service.

“The number of tools that buyers and sellers can use to search and market their properties is limited. We knew that a unique approach was needed to bridge the gap between what luxury buyers and sellers expect and what technology is available today,” said James Schnars, Vice President of Marketing. “We are embracing our past and using the momentum we have built over the past 60 years to propel us to the future and continue leading the luxury market in southwest Florida. We are proud to be ahead of the curve in a rapidly evolving industry, and our new brand identity will now illustrate just how far our company has come.”

The company’s unique blend of professional and experienced agents, combined with real-time online functionality, is able to consistently meet and exceed both buyer and seller expectations in today’s luxury home market. John R. Wood Properties will continue to offer the services and technology essential to help buyers find more properties easily and online, and allow sellers to get more eyes on their property. With the extensive rebranding efforts, the company will continue to offer the white glove real estate service it is known for while further investing in both new technologies and expert support for clients.

In late January, John R. Wood Properties reported 2020 written sales volume of $3.65 billion, an increase of almost one billion dollars over the previous year. With 2,467 closed listings and 2,863 new listings in 2020, its agents sold more listings and represented more sellers in southwest Florida than any other firm, achieving strong success in the area’s most exclusive neighborhoods.

The firm is having an equally impressive 2021, with hundreds of seven- or eight-figure sales. Year to date, they are the sales volume leader in southwest Florida.

About John R. Wood Properties
John R. Wood Properties is the oldest major real estate brokerage in southwest Florida, founded in 1958. For five years in a row, it has held the #1 market share in the two-county SWFL area that includes Collier and Lee counties. More than a local brand, it is a highly revered organization with over 60 years of industry and market experience offering best-in-class training and data resources for agents, broad international exposure to buyers, and highly-focused luxury marketing resources that drive results for sellers.