Stretching from Tamiami Trail to the Gulf of Mexico in Old Naples, “Fifth Ave” is Naples’ most prestigious boulevard, known for its upscale retail shops, fine dining and live entertainment.
May 23, 2022
Brand Evolution & Advertising Design
Leadership at the Fifth Avenue South Business Improvement District engaged us to evolve the brand identity for this fabled corridor so it would intrigue and appeal more successfully to locals, seasonal residents and national and international travelers. The chosen logo from our initial exploratory became the springboard for a collection of branded assets including print and digital ads as well as a stationery suite.