Harwick Homes

Harwick Homes Advertising and Marketing Campaign - Naples Florida

Harwick Homes has been creating (and remodeling) residences of distinction for more than 35 years in southwest Florida’s most exclusive neighborhoods and communities.

Client:
Harwick Homes
Location:
Naples, Florida
Date:
Harwick Homes Advertising and Marketing Campaign - Naples Florida
Harwick Homes Advertising and Marketing Campaign - Naples Florida
Harwick Homes Advertising and Marketing Campaign - Naples Florida
Harwick Homes Advertising and Marketing Campaign - Naples Florida

Maintain-It Program Brochure

Estate management is a lucrative and high-profile specialized service extended by luxury custom builders. To make Harwick’s program stand out, we created a package of materials including a cover letter explaining the highlights of the services, a detailed 16-page brochure and a housing portfolio for an all-inclusive, elegant presentation to prospective clients.

Harwick Homes Advertising and Marketing Campaign - Naples Florida
Harwick Homes Advertising and Marketing Campaign - Naples Florida
Harwick Homes Advertising and Marketing Campaign - Naples Florida

Website & Digital

We designed HarwickHomes.com and continuously manage it, optimize content, reimagine page designs, evolve brand messaging to remain current and ensure functionality on portable devices as well as desktops. Ongoing banner ad campaigns and monthly eblasts attract and drive traffic to the site.

Harwick Homes Advertising and Marketing Campaign - Naples Florida
Harwick Homes Advertising and Marketing Campaign - Naples Florida

Print Campaigns

Hero imagery of exquisite Harwick residences dominates the space, accented by a concise, powerful headline at the bottom. Headlines in the campaign emphasize the entirely original, designed-from-scratch character of their custom homes, driven home by the “HH” monogram used like an artist’s signature. The preceding campaign celebrated a significant anniversary and the appeal of choosing a builder with a luxury heritage and longevity.

Harwick Homes Advertising and Marketing Campaign - Naples Florida
Harwick Homes Advertising and Marketing Campaign - Naples Florida
Harwick Homes Advertising and Marketing Campaign - Naples Florida
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