PLC CLosets

“Step Into the Future” Campaign

This campaign marked a pivotal shift for the brand. It wasn’t just a grand opening, it was a repositioning to present PLC as the future of home customization for a high-end audience. AI tools like Midjourney helped us create photorealistic closet, garage and laundry room imagery to maximize impact and minimize production costs.

TV & Print Ads

A 15-second broadcast spot used AI-generated visuals and voiceover to deliver a polished presence without traditional production costs. Print ads carried the same visual tone and messaging into regional lifestyle publications.

Website & E-Newsletters

We built a digital experience focused on user flow, conversion and brand consistency. A clean interface, simplified structure and targeted messaging supported high-intent users. Email campaigns kept PLC top of mind and drove qualified traffic to the showroom.

Print Collateral

The print suite included a tri-fold brochure, B2B one-sheet and capabilities piece, all designed to support the sales team and in-showroom experience with clear, compelling brand storytelling.

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