Seaglass at Bonita Bay
Seaglass at Bonita Bay is a 26-story waterfront tower in one of Southwest Florida’s most sought-after communities. Wilson Creative Group was brought on to revitalize the brand with a more contemporary look and feel, and to support the final sales efforts with a complete creative rollout matching the property’s architectural elegance and resort-style living.
April 15, 2025
Logo Refresh & Brochure
We reimagined the Seaglass logo as a soft, circular mark — reminiscent of a piece of polished sea glass — evoking clarity, calm and a sense of place. This modern yet organic shape set the tone for a refreshed brand identity. The brochure built on that theme with muted coastal hues, textured details and a spacious layout mirroring the elegance and tranquility of Seaglass living.
Billboard
The billboard featured a breathtaking aerial view from Seaglass, with the tower positioned to the left and open water stretching across the horizon. The refreshed logo was centered and unobstructed, anchoring the design with simplicity and elegance. The layout relied on visual impact over copy, drawing attention to the views and letting the brand speak for itself.
Sales Center
We helped transform the Seaglass sales center into a branded experience. From large-scale wall graphics to lifestyle photography and printed collateral, every detail worked together to immerse buyers in the story of Seaglass.
Video
This short video helped convey the appeal of Seaglass in motion — from breathtaking views and modern design to the Bonita Bay lifestyle — giving prospects a sense of place even from a distance.
Print Ad & Stationery
A polished print ad appeared in select regional publications, using striking visuals and a strong call to action. Stationery elements followed suit, designed with the same quiet luxury that defined the brand across every touchpoint.
