The Power of Multi-Disciplinary Marketing
At WCG, multi-disciplinary marketing isn’t just something we do occasionally—it’s how we operate on the regular. Our team thrives on managing intricate campaigns spanning various platforms, strategies and services for a range of clients.
From luxury real estate to hospitality, we’re accustomed to handling the complexities of multi-faceted brands like John R. Wood Christie’s International Real Estate, Diamond Custom Homes, The Lykos Group and, of course, Sanibel Captiva Beach Resorts. It’s about more than just promotion—it’s about orchestrating a symphony of marketing efforts which align seamlessly with each client’s unique vision.
Take Sanibel Captiva Beach Resorts, for example. We’re not simply promoting one destination; we’re balancing seven distinct entities, each with its own budget, schedules and content strategies. With over 15 individual contacts to manage for approvals, meetings and coordination, the process becomes an art form in itself. And we don’t just stop at internal communications. We’re the middlemen between our clients and their vendors and partners, lifting the burden of daily marketing tasks so our clients can focus on what they do best.
But Sanibel Captiva Beach Resorts is just one example. Across all of our clients, we bring a full suite of services to the table, including:
- Public Relations: Building trust, managing reputations and securing media coverage across industries
- Digital Marketing: Crafting strategies including a major emphasis on SEO, SEM and paid advertising to grow online presence
- Social Media Management: Developing content calendars and engagement strategies that create a consistent brand voice
- Creative Services: From video production to graphic design, our team delivers top-tier visuals that bring brands to life.
- Event Management: Coordinating events to make an impact, whether it’s a local community gathering or a high-profile industry expo
- Brand Strategy: Ensuring each element of a campaign is rooted in long-term vision and success.
Whether it’s for John R. Wood’s real estate endeavors or Lykos’s renovation projects, we ensure no detail is overlooked, no matter how complex. Our approach combines strategic insight with creative execution, allowing us to connect the dots between varying goals, brand identities and market trends.
For San Cap, we’ve crafted jaw-dropping visuals and razor-sharp messaging to create a powerful brand presence, ensuring every guest experience reflects the precise strategy behind it. And this is exactly what we do for all our clients. We take on the intricate, multi-disciplinary marketing tasks with the same level of attention, energy and passion every time.
When it comes to navigating these kinds of marketing landscapes, we’ve got what it takes. So, whether it’s real estate, hospitality or any other industry, we make sure your brand’s story gets told the right way—through every possible channel and with every possible impact.
Because, at WCG, this is just what we do.
