Design Goal: emphasize JRW’s global connection
We decided to begin our Website Wednesday with one of our favorites – both design and client – John R. Wood Properties. As a design team (we can’t claim credit for the coding on this one), we wanted to use web tools which will be informative and useful, while also continuing to grow the JRW brand by highlighting it’s connection to the global market.
The sliders on the home page feature both the new ad campaign and beautiful photographs of JRW listings. With striking sliders featuring the new ad campaign and beautiful shots from JRW listings, they provide brand consistency across the web and give visitors a good understanding of the elite real estate they are dealing with.
JRW is a unique company because they are locally owned, but they are connected to brokerages in over 200 countries. We communicated this feeling with an oversize graphic and solid copy which jumps off the screen. Below, we show the proof JRW’s excellence with a live-updated module to show active listings, pending sales and properties sold in the last 90 days.
How do you present a lot of content without overwhelming the reader? We used a hover-style effect to bring the images into full-color on the home page.
Search & Information
Although we want to spend all our time building the brand, we also need the site to give the clients what they need. We included a search with many categories – navigable from the menu bar, drop downs with information and a gallery page to elegantly display the listings.
Don’t just watch the video, visit the site and find browse and find your perfect home.