Web Goal: leverage the Florida Keys allure with Turtle Key’s unique cottage accommodations
How do you distill a weekend in paradise? We created a site where visitors can already start to imagine a weekend in the sunshine. By using features like interactive roll-overs of the cottages, enticing copy, striking visuals and sliders showing the endless beauty of this retreat, visitors can experience a slice of Turtle Key.
Yes, USPs Can Be Beautiful
The Florida Keys are a narrow strip of islands extending 113 miles from Key Largo to Key West. These islands are renowned for unique culture, natural beauty and the many activities for outdoor-lovers. Although smaller hotels dot the famous Overseas Highways, the most competitive hospitality options are boutique hotels, B&Bs and small cottages… just like Turtle Key.
So How Do You Differentiate Turtle Key?
We’re glad you asked. Turtle Key is unique because they offer a varied range of cottage options. Therefore, our challenge was to hook visitors with the inherent allure of the Florida Keys, and then link the beauty to Turtle Key’s unique offering of its varied range of cottage options.
We start with sliders introducing the possibilities of Turtle Key—weddings, fun and paradise all stretched across four acres of a private island. Once intrigued, the visitor sees high-res photography, showcasing the different Turtle Key cottages, and when the mouse rolls-over the image, a gradient slides down with the name of the cottages and their specific accommodations. With the diverse range of options, it truly has something special for any Keys lover.