Web Goal: make a bouquet of beauty with e-commerce capabilities

As the oldest and first full-service florist in Naples, Grace Lakes has beautified homes, halls and businesses for countless occasions. As a design and development team, we paid tribute to their storied history and captured the beauty of their work, while also giving the site powerful e-commerce capabilities.

E-Commerce Capability
Although Grace Lakes’ predates the web—not to mention color photography, in today’s marketing online ordering is a necessity. The florist industry is growing increasingly competitive and busy buyers would rather order online. Our team outfitted Grace Lakes with needed robust selling capabilities. We used state-of-the-art features like mobile commerce, secure online transaction processing, electronic data interchange, inventory management, shipping calculators and more. With the new platform, they can compete locally with any big-box flower retailer.

Artistry On-Display
Creating gorgeous arrangements requires vision, balance, craftsmanship and style. For Grace Lakes, and its high-end clientele, this artistry is the expectation. Giving the website a stunning gallery allows visitors to glimpse the work. Confident in the Grace artistry, visitors can use their services for a future event, or trust Grace with a secure online purchase.

Enjoy a bit of beauty here, or head over to Grace Lakes Florist and find something special for a special someone.

 


WCG is an award-winning, full-service, public relations, print and digital advertising and marketing firm assisting companies throughout Naples, Fort Myers and Southwest Florida in the development of successful brand, marketing and advertising strategies. Its partner company, Sprickit Digital, offers full-service digital marketing and digital advertising services throughout Florida and the United States. Their offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples, Florida. For more information, call 239-597-9480, visit www.wcgpros.com or sprickit.com