Agency Wins Best Overall Marketing Campaign Third Time in Four Years

Wilson Creative Group, the award-winning advertising and marketing firm based in Naples, added two more prestigious honors to its portfolio of work. The full-service agency received an Excel Award for the 2017 Best Overall Advertising Program for a developer on behalf of client AQUA at Pelican Isle (luxury boutique condominium community in Naples) and a second Excel Award for the 2017 Best Television Commercial for an agency on behalf of client John R. Wood Properties with its :15-second spot called “Sellers.”

Good things come in pairs!
WCG Creative Director Jeannine Darretta poses with two winning Excel Awards for best overall marketing campaign and best television commercial.

The two wins represent the third time in the past four years WCG has earned the top marketing award for overall advertising campaigns, having previously won for John R. Wood Properties in 2014 and Seaglass at Bonita Bay in 2015.

“To achieve and surpass a client’s goals is always our top priority. Then to have that work recognized by industry peers truly makes us proud,” said Peggy Wilson, president and CEO of WCG.

Sponsored by the Florida Home Builders Association, the Southeastern Building Council (SEBC), Excel Awards honor excellence in the construction and related industries, specifically those builders, commercial contractors, craftsman, Realtors®, on-site salespeople, public relations professionals, associate/supplier, media and advertising professionals who make major contributions to the residential home building and commercial construction industry through superior, innovative and creative sales and marketing. The Southeast region covers: Arkansas, Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North and South Carolina, Tennessee, Texas and Virginia.

Winners were presented awards of excellence in Marketing, Design, and Individual Achievement, along with special achievement and appreciation categories.  Awards were presented in July 27, 2017 in Orlando at the Gaylord Palms Resort & Convention Center. During the two-day expo, builders and members of the industry experienced a sold-out trade show that showcased regional and international distributors such as TOTO, Viking Distributing, and Master Brand.

Celebrating 39 years in 2017, The Southeast Building Conference (SEBC) is the largest building industry trade show in the Southeast. As the premier trade event, the SEBC includes outstanding educational programs featuring three days of hard-hitting seminars, networking opportunities, round table discussions and industry briefings.

Founded in 2007, Wilson Creative Group is an award-winning, full-service advertising and marketing firm assisting businesses in the development of successful brand and advertising strategies. WCG offices are located at 2343 Vanderbilt Beach Road, Suite 608 in Naples. For more information, call 239-597-9480 or visit

To see a list of all 2017 Excel Awards winners, click here

WCG is an award-winning, full-service, public relations, print and digital advertising and marketing firm assisting companies throughout Naples, Fort Myers and Southwest Florida in the development of successful brand, marketing and advertising strategies. Its partner company, Sprickit Digital, offers full-service digital marketing and digital advertising services throughout Florida and the United States. Their offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples, Florida. For more information, call 239-597-9480, visit or