Wilson Creative Group expands services to include GEO: AI-driven SEO for a new digital era
Wilson Creative Group (WCG), an award-winning, full-service advertising and marketing agency, today announced the launch of generative engine optimization (GEO), an innovative service to help brands thrive in an AI-driven search landscape.
Building on the foundation of traditional search engine optimization (SEO), GEO represents WCG’s ongoing strategic advancement in helping brands lead in an AI-powered world. Designed for platforms like Google AI Overviews, ChatGPT Search, Perplexity and Bing Copilot, GEO blends content engineered for natural-language queries with structured data strategy and first-party analytics to help make sure brands are discovered within AI-generated results. It’s a shift from optimizing for algorithms to optimizing for intelligence, placing clients directly inside the contextual answers where audiences are already searching, engaging and making decisions.
Because AI and search bots need time to learn, index and build on a site’s content environment, GEO functions as an ongoing service, continually refining visibility as algorithms evolve and user behavior shifts.
“At WCG, innovation has always been our constant,” said Ryan Hall, vice president of operations. “We were among the first Southwest Florida agencies to harness AI across creative, production and analytics well before GEO. This next step builds on that foundation, combining everything we know about content, data and user behavior with AI-driven discovery. It’s how we make sure our clients stay ahead of change instead of chasing it.”
The service is especially valuable for industries with strong competition for digital visibility and where expertise and authority are critical. At WCG, GEO integrates into the agency’s broader marketing ecosystem, complementing creative, public relations, media and analytics disciplines to drive measurable performance across all channels.
“By implementing GEO in collaboration with our clients, we’re helping them understand that AI discovery is now central to their marketing strategy,” said WCG Senior Account Manager Gabriela Rivas. “Together we’re positioning them to capture opportunities their competitors are still overlooking.”
About Wilson Creative Group
Now celebrating 18 years in business, Wilson Creative Group (WCG) shapes how brands connect, compete and grow. Known for its strategic insight and award-winning creative, WCG blends brand development, digital innovation and integrated communications to help clients stay relevant in evolving markets. Headquartered in Naples, the agency serves businesses across Southwest Florida, the U.S. and beyond. For more information, call 239-597-9480.
