Wilson Creative Group (WCG), a full-service advertising and marketing agency, was honored with 14 awards in the 2022 Advertising Federation of Southwest Florida (AAF-SWFL) ADDY Awards competition at a ceremony in Fort Myers on Saturday, February 19.
The firm received the highly coveted Myra Janco Daniels Best of Show Award for its Bonita Bay Community Association Brand Book, while its die-cut brochure for EDGE Cabinet & Space Creators won the Judge’s Choice Award for Sales & Marketing Single Unit Brochure.
“We are proud to represent our industry well, and awards are the icing on the cake,” said WCG President and CEO Peggy Wilson. “Such honorable recognition really serves as an encouraging reminder to always push to do your best work, and to love what you do.”
In the Sales & Marketing category, WCG took home gold ADDY awards for Brochure Campaign (Bonita Bay Community Association: Realtor/Fulfillment Brochure) and Book Design (Bonita Bay Community Association: Brand Book). it won silver ADDY awards for Direct Mail Campaign (Altura Bayshore) and Sales Kit or Production Information Sheets (Marina Bay 880: Sales Kit). In the Print Advertising category, WCG received silver ADDY awards for Single Unit Magazine Advertising (EDGE: Interior Motives, EDGE Cabinet & Space Creators), and Magazine Advertising Campaign (John R. Wood: Unrivaled Leader). In the Online/Interactive category, WCG took home a gold ADDY for Single Unit Digital Publication (Capital Wealth Advisors Brand Guide) and Consumer Website (Everglades City Airboat Tours), as well as silver ADDY awards for Email (Marina Bay 880: Instant Gratification) and Blogs (Gaining the Upper Brand Vol. 2). In the Film, Video & Sound category, WCG won a gold ADDY (BBCA: Life with Greater Meaning). In the Cross Platform category, WCG received a gold ADDY for Integrated Brand Identity Campaign (ECAT Logo and Brand Assets).
The annual ADDY Awards competition is open to advertising agencies, public relations firms, communications firms and industry-related suppliers with clients in Southwest Florida.
The American Advertising Awards, home of the ADDY® Award, is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs across Florida and Caribbean Islands in the AAF-Fourth District competition. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
WCG is an award-winning advertising and marketing firm assisting businesses in the development of successful brand and advertising strategies. Its offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples. For more information, call 239-597-9480 or visit wcgpros.com.