Wilson Creative Group (WCG), a full-service advertising and marketing agency, garnered 14 awards in the 2019 Advertising Federation of Southwest Florida (AAF-SWFL) ADDY Awards competition at a ceremony in Fort Myers on Saturday, February 29.
The firm took away three gold ADDY awards, 10 silver ADDY awards and two prestigious Judges Awards for its work for Pete’s Pizzeria (Out-of-Home Interior, “Pete’s Anatomy of Da Pie”) and its “Pick Your Fortune” advertising industry self promotion installation (Out-of-Home and Ambient Media).
In addition to gold ADDY awards for out-of-home interior (“Pete’s Anatomy of Da Pie”) and Out-of-Home & Ambient Media (WCG / “Pick Your Fortune”), the agency received a gold ADDY award in the Elements of Advertising, Visual, Logo Design category for New Tower Development Branding on behalf of client The Ronto Group.
WCG took home two silver ADDY awards for Sales & Marketing Direct Mail for “Beyond the Imagination” (The Ronto Group) and the “Cranberries Changed Everything” gift (Tastebuds Custom Catering). In the Print Advertising Category, the firm was honored for its Print Advertising Magazine Campaigns for “The Greatest Classroom in the World” (Offshore Sailing School) and “A Tower Beyond Compare” (The Ronto Group), as well as its Print Advertising, Newspaper Advertising Campaign “Over 30 Years of Wisdom” for client Harwick Homes.
In the Film, Video, & Sound, Regional/National Television Commercial category, WCG won a silver ADDY award for its “Powered by John R. Wood” commercial spot for client John R. Wood Properties. The agency received a silver ADDY award for Elements of Advertising, Copywriting for its “Over 30 Years of Wisdom” copy on behalf of client Harwick Homes.
In the category Cross Platform, Integrated Campaigns, Integrated Advertising Regional/National – Consumer Campaign, “A Tower Beyond Compare” (The Ronto Group) earned WCG a silver ADDY. WCG won a silver ADDY for “A Resort for the Tail Waggers” (Pampered Pet Resorts) in the Cross Platform, Integrated Campaigns / Integrated Brand Identity Campaign category. In the Cross Platform, Integrated Campaigns, Integrated Brand Identity Campaign category, WCG received a silver ADDY award for the Consumer Website “A Resort for the Tail Waggers” (Pampered Pet Resorts).
“Our top priority is always to achieve and surpass a client’s goals. To then have that work recognized by industry peers truly makes us proud,” said Peggy Wilson, WCG President and CEO.
“We pride ourselves on assembling the best-in-class partners for each and every assignment,” added Wilson, “and approaching each assignment in a highly collaborative manner.”
The annual ADDY Awards competition is open to advertising agencies, public relations firms, communications firms and industry-related suppliers with clients in Southwest Florida.
The American Advertising Awards, home of the ADDY® Award, is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs across Florida and Caribbean Islands in the AAF-Fourth District competition. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
WCG is an award-winning advertising and marketing firm assisting businesses in the development of successful brand and advertising strategies. Its offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples. For more information, call 239-597-9480.