Award-winning Wilson Creative Group (WCG), a full-service marketing, advertising and public relations agency based in Naples, launched a new website (www.remodelingnaples.com) for The Lykos Group, announced agency founder Peggy Wilson.

Founded in 1991, The Lykos Group is a design-build commercial and residential remodeling, renovation and custom homebuilder with over 25 years of experience, specializing in the renovation of single-family homes and condominiums as well as new custom estate home construction.

According to president Tom Lykos, the new interactive website has been “in the works” for more than eight years as he searched for web design professionals who truly understand the remodeling and construction business. Lykos believes he found a kindred spirit with WCG president Peggy Wilson, who faithfully listened to his concerns, challenges and desires, then created a user-friendly website conveying his company’s passionate approach to remodeling and construction services.

The result effectively guides clients through the project development process with single entity accountability for design, scheduling and budget control.

“Consumers crave a more personalized and entertaining experience when it comes to how they connect with companies,” believes Ms. Wilson “WCG built The Lykos Group an incredibly immersive site, telling their story and describing what it’s like to remodel your home with them. And they simply do too great of a job to be ignored. Strong visuals and animations introduce the User to different sections of the site packed with information beyond the usual sales and marketing pitch is so common today,” she adds.

WCG pairs clients’ websites with lead generating principals and practices, digital marketing and social media strategies. Some of those keys are lead generation, calls to action, responsive website design, and knowing mobile is the linchpin of your digital advertising strategy. 

“In a mobile-first approach, our responsive design represents a fundamental shift in how sites are built,” explains Ms. Wilson. “WCG uses a mix of flexible grids, layouts, images, and code to assure when the user engages on a mobile device, the website automatically responds. Achieving a smooth transition from one device to another requires solid communication between the designer and front- and back-end developers,” she continues.

Among the new features the site contains integrated social media buttons for Facebook, Twitter and LinkedIn to foster improved communication with clients. “We will be constantly updating our content with helpful articles, blogs, newsletters, and company announcements in the testimonials section,” reports Lykos. “Our goal with this new website is to provide our customers an easier way to learn about our services and solutions to all their homebuilding needs.”

About Wilson Creative Group

Founded in 2007, Wilson Creative Group delivers marketing communications in Naples, Fort Myers and all of Southwest Florida. WCG offers a wide range of services and handles every facet of planning and implementing effective brand, advertising and public relations strategies. WCG’s work has been recognized with numerous awards from the Advertising Federation of Southwest Florida and the Collier Building Industry Association.

Offices are located at 2343 Vanderbilt Beach Road, Suite 608 in Naples. For more information, call 239-597-9480 or visit www.wcgpros.com.