The 5th Avenue South Business Improvement District (BID), whose mission is to promote and market 5th Avenue South as the shopping, dining, working, and living destination of choice, has named Naples-based Wilson Creative Group, Inc. (WCG) their agency of record.

The BID selected WCG with the desire to rebrand 5th Avenue South and enhance its marketing and public relations efforts. “The BID is incredibly excited to be working with WCG. We can already tell this is going to be a successful partnership and are very impressed with WCG’s understanding and passion for our brand. They demonstrate the proactive and innovative creative thinking to take 5th Avenue South to the next level,” Executive Director, Bruce Barone Jr. added.

As agency-of-record, WCG is responsible for developing overall brand strategy, creative content, media placements, print and digital deliverables, and providing public relations support to build market share across Naples and the drive markets in coordination with the Executive Director and the BID Board of Directors.

“5th Avenue South’s rich heritage and prominent influence in the Southwest Florida community makes it an exciting challenge for WCG to tackle with innovative creative campaigns, strategic social media posts, and content rich press releases and feature stories,” said WCG founder and president, Peggy Wilson. “With several native Floridian members on the team and frequent visitors of the Avenue, we have an unparalleled understanding of the brand and what it takes to continue the 5th Avenue South legacy,” she continued. “We are extremely excited to be named the agency of record for the 5th Avenue South BID and are looking forward to a long and successful relationship!” concluded Wilson.

About 5th Avenue South Business Improvement District

The 5th Avenue South Business Improvement District (BID) was established in 2010 to promote 5th Avenue South through avenue enhancement, marketing, events and business and property services. Its mission is to brand, promote and create awareness of the 5th Avenue South Business Improvement District to residents and visitors as the destination of choice to live, work, shop, dine and play. Managed by a board of directors representative of district boundaries, the BID represents the interests of both property owners and businesses in growing and sustaining a healthy, vibrant 5th Avenue South district. The BID is located at 649 5th Avenue S and can be reached at (239) 692-8436.

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About Wilson Creative Group

Founded in 2007, award-winning Wilson Creative Group delivers smart ideas and expert design to clients in Naples, Fort Myers and all of Southwest Florida. WCG offers a wide range of services and handles every facet of planning and implementing effective brand, advertising and public relations strategies. WCG’s work has been recognized with numerous awards from the Advertising Federation of Southwest Florida and the Building Industry Associations of both Lee and Collier counties. WCG offices are located at 2343 Vanderbilt Beach Road, Suite 608 in Naples.

For more information, call 239-597-9480 or visit 

WCG is an award-winning, full-service, public relations, print and digital advertising and marketing firm assisting companies throughout Naples, Fort Myers and Southwest Florida in the development of successful brand, marketing and advertising strategies. Its partner company, Sprickit Digital, offers full-service digital marketing and digital advertising services throughout Florida and the United States. Their offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples, Florida. For more information, call 239-597-9480, visit or