Wilson Creative Group (WCG), a full-service advertising and marketing agency, has promoted Christian Anderson to the position of production coordinator.

In this role, he is responsible for leading all aspects of assigned projects, up to and including documenting the project scope and plan, managing changes to the plan, communicating with team members, and coordinating the successful compilation of all elements required for all assigned projects from initiation through delivery. The main function of the production coordinator is to organize and streamline production in an efficient and time-effective manner.

Anderson joined the company in May 2019 as traffic coordinator, responsible for directing and monitoring the flow of materials and resources through the company; tracking and disseminating information, creating schedules for the timely delivery of resources and materials; and identifying potential issues to avoid the disruption of work schedules. Utilizing the agency’s comprehensive project management software, he developed workflow schedules and timelines, identified opportunities to adjust and revise processes, and increased efficiency by developing solutions for potential workflow delays.

“A production coordinator is an extremely vital and essential part of any advertising agency as they are responsible for making sure material coming in, the production and the dispatch are all on time,” said WCG CEO and President Peggy Wilson. “Christian is an organized, detail-oriented problem solver with excellent communication and interpersonal skills. His ability to multitask and excel in a high-pressure environment helps to consistently guide our clients’ projects successfully.”

A Naples native, Barron Collier High School graduate and freelance mixed-media artist, Anderson studied film/video and photographic arts at the Art Institute of Chicago.

WCG is an award-winning advertising and marketing firm assisting businesses in the development of successful brand and advertising strategies. Its offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples. For more information, call 239-597-9480 or visit wcgpros.com.