The role public relations plays in a brand’s story is critical to its overall development. Sometimes people wonder how public relations differs from marketing and advertising; where does marketing end and public relations begin? And vice verse.
While not all marketing agencies provide public relations as a service, the two couldn’t be a more perfect fit. Marketing and ad campaigns offer the perfect bridge for public relations to pitch intriguing stories to the press. Media buzz from solid public relations will get a brand’s marketing and advertising more noticed. It’s a match made in heaven.
Moreover, every public relation team is different. The WCG PR team’s philosophy is to establish lasting relationships with media representatives and use a strongly curated eye to present them with real newsworthy stories for our clients.
From our experience, one thing is clear: brand’s who utilize public relations in tandem with their advertising efforts have a huge advantage over their competition.