The role public relations plays in a brand’s story is critical to its overall development. Sometimes people wonder how public relations differs from marketing and advertising; where does marketing end and public relations begin? And vice verse.

While not all marketing agencies provide public relations as a service, the two couldn’t be a more perfect fit. Marketing and ad campaigns offer the perfect bridge for public relations to pitch intriguing stories to the press. Media buzz from solid public relations will get a brand’s marketing and advertising more noticed. It’s a match made in heaven.

Moreover, every public relation team is different. The WCG PR team’s philosophy is to establish lasting relationships with media representatives and use a strongly curated eye to present them with real newsworthy stories for our clients.

From our experience, one thing is clear: brand’s who utilize public relations in tandem with their advertising efforts have a huge advantage over their competition. 


WCG is an award-winning, full-service, public relations, print and digital advertising and marketing firm assisting companies throughout Naples, Fort Myers and Southwest Florida in the development of successful brand, marketing and advertising strategies. Its partner company, Sprickit Digital, offers full-service digital marketing and digital advertising services throughout Florida and the United States. Their offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples, Florida. For more information, call 239-597-9480, visit www.wcgpros.com or sprickit.com