7 Secrets for Selling in Season
1. Plan early. If you want to hit the newsstands, the airwaves, the mailboxes and the billboards by the time season starts, you need to initiate creative development weeks in advance. 2. Identify a meaningful USP (unique selling proposition). What is it about your product or service that makes a
Naples Home Prices Rising as Inventory Vanishes
With all the recent optimism about the economy in the news (such as the unemployment rate dropping into the low single digits, Naples being named America’s #1 job market by Forbes and Florida’s growth rate picking up steam again), drops in home sales seem to contradict the trend. That is until y
Wilson Creative Group Wins Multiple Sand Dollar Awards
Wilson Creative Group (WCG), a full-service marketing and advertising agency based in Naples, garnered multiple awards during the annual Sand Dollar Awards ceremony presented by the Collier Building Industry Association’s Sales and Marketing Council (SMC) on Sept. 27 at the Ritz Carlton Tiburon, i