insider
Getting creative with artificial intelligence (AI)
Though artificial intelligence (AI) is rapidly evolving, the jury is still out on whether it will ever match human creativity. Some think AI will take over more and more jobs as it progresses. You know, the same way it’s replaced humans who provided customer service by phone. Over the last few yea
DIY Website? Or Professional Web Design Agency?
Starting a new business or rebranding an existing one requires a website that accurately represents the brand. While it may be tempting to create a website on your own with the help of website builders such as Squarespace or Wix, working with a web design agency can bring many benefits that can save
What to Look for When Choosing a Web Design Company
Congratulations: You’re ready to set up your business’s website. Now, where do you start? One of the most important steps you’ll take is choosing a web design company to help you. However, if you don’t have any experience with technology or website design, you may be a little nervo
Fast Fashion and Graphic Design
Fast fashion is the sector of the fashion industry motivated by cheap and speedy production, in response to — or anticipation of — fast-shifting consumer demands.
What Makes Good Web Design
9 Guidelines & Best Practices for Exceptional Web Design and Usability When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. Does that shade of blue look right? Should the logo be on the right side of the screen, or left? What if we put a giant [&hell
Are you planning this season’s marketing strategy, or just hoping for the best?
“A goal without a plan is just a wish.” — French writer Antoine de Saint-Exupery (1900 – 1944) This year, “season” will certainly be interesting, considering Southwest Florida’s ongoing recovery efforts post-Hurricane Ian.
Top Benefits of Working With a Professional Web Design Agency
If you are starting a new business, one of the first key requirements will be to create a new website to fit your new brand. Alternatively, you may already own a business, but need to give your website a makeover due to growth or rebranding. You may be initially discouraged from working with a web [
SEO Versus PPC: Which Is Right For You?
Modern marketing is all about showing up online, and search engines rule the internet. In 2019, BrightEdge Research found that over two-thirds (68%) of all trackable web traffic came from organic and paid search. And of the many searches per day, Backlinko found that only 0.63% of searchers click on
Sense-sational marketing
All of us retain sensory memories. An aroma, flavor, song, texture or image which recalls a moment in our past. For me, it’s the smell of freshly steeped iced tea.
Invest in your brand relentlessly
We invest in our homes. We invest in our kids. We invest in a comfortable retirement. Your brand is just as important.
Wilson Creative Group adds Curry as social media manager
Wilson Creative Group (WCG), a full-service advertising and marketing agency, has appointed Kimberly Curry to the position of social media manager.
As third-party cookies crumble, go with ZPD
As Digital Analyst, it’s my job to distill all the data we collect on our clients’ digital marketing campaigns, understand how (and why) our efforts are performing and where to go from here.
Why you should keep asking “why”
Someone other than Albert Einstein once said, “The definition of insanity is doing the same thing over and over and expecting a different result.”
$4.250 million sale breaks Captiva condo records
A 1,620 square-foot three-bedroom, three-bath condominium within South Seas Island Resort at 20 Beach Home closed last month for $4.250 million.
End of season? Or is it…
What we call season—the six-month marathon of marketing endeavors beginning in November and ending in April—has been a fantastic frenzy for us. One of the busiest in recent memory.
