You don’t get a second chance to make a first impression.
Here at WCG, we understand that some stories are better understood if experienced. In this blog, we’d like to share a tool we use to implement the “you gotta see it to believe it” philosophy – it’s called the FAM (familiarization) trip. WCG worked with the Collier County tourism bureau on
Trends to Shape Content Marketing in 2017
If you haven’t planned out every marketing task for 2017, consider these trends. And even if you have filled out your editorial calendars, take a look. Content marketing is evolving fast (it’s digital – fast is a given). You need to be building not just for next year, but for 2018 and beyond.