Marina Bay 880 commands an enviable location on Clearwater Harbor, offering a combination of midrise condominiums and townhome residences.
Brand Campaign Design
The target buyers for these jaw-dropping, modern, waterfront residences were affluent working professional singles and couples. The brand identity exploratory reflects a graphic appeal to an audience seeking a lifestyle ethos of boating, leisure, fine dining and nightlife.
Rather than create a traditional brochure, we tapped into Marina Bay 880’s “cool factor” with a multi-component “a la carte” sales kit with minimalist messaging and design. Individual two-sided pieces, each sized uniquely and highlighting a different aspect of the community allowed sales representatives to customize the contents of the sales kit for each prospect.
Website and Digital Assets
Our website evolution for Marina Bay 880 included a reimagined main navigation to optimize the user experience. We also updated the design to express sophistication. The narrative we wrote told a compelling destination story. And we made the site ADA compliant. Monthly e-blasts heightened the urgency to buy. Most units sold in the pre-construction phase.
To convey the maritime mood of the location, wood decking-style slats were adorned with brushed stainless channeled letters. Limestone/travertine slabs featured the carved wave icon from the logo. These elements were also expressed in signage throughout the community.