WCG Hires New Art Director Chris Pastir

Naples based Wilson Creative Group (WCG) has hired Chris Pastir, a Naples native who brings over fifteen years of experience in the advertising industry, as a full time Art Director.

In his role as Art Director, Pastir is responsible for executing the visual aspects of WCG’s advertising campaigns and coordinating those with copy, graphic design, and client requests. Pastir begins the process by brainstorming concepts for a client’s new campaign. After he has decided on a concept, he collaborates with the writer and brings the campaign together visually, marrying copy and design. He will be responsible for executing ads, logos, print collateral, photoshoots, TV spots, digital advertisements, and more.

Since starting in mid-August, Pastir has been working diligently on new campaigns for 5th Avenue South and Omega at Bonita Bay and more recently, Tampa projects. He starts at WCG at an opportune time, as nearly all clients are embarking on new campaigns before season.

President and CEO of WCG Peggy Wilson recognizes the need to have someone with Pastir’s experience working at the agency. “We welcome the experience and diversity Chris brings to WCG. His range will continue to broaden our horizons and better serve our clients,” says Wilson.
Pastir comes with over fifteen years of experience in the advertising industry and has directed campaigns for a wide variety of clients in various fields. Pastir has worked on campaigns for Marriott, Heineken, Nissan, and McDonald’s in addition to numerous high-end real estate communities. “I’m really excited to be back in Naples full time and working at an agency with such a strong presence,” says Pastir.
About Wilson Creative Group

Founded in 2007, award-winning Wilson Creative Group delivers smart ideas and expert design to clients in Naples, Fort Myers and all of Southwest Florida. WCG offers a wide range of services and handles every facet of planning and implementing effective brand, advertising and public relations strategies. WCG’s work has been recognized with numerous awards from the Advertising Federation of Southwest Florida and the Building Industry Associations of both Lee and Collier counties. WCG offices are located at 2343 Vanderbilt Beach Road, Suite 608 in Naples.

For more information, call 239-597-9480 or visit www.wcgpros.com.

WCG is an award-winning, full-service, public relations, print and digital advertising and marketing firm assisting companies throughout Naples, Fort Myers and Southwest Florida in the development of successful brand, marketing and advertising strategies. Its partner company, Sprickit Digital, offers full-service digital marketing and digital advertising services throughout Florida and the United States. Their offices are located at 2343 Vanderbilt Beach Road, Suite 608, in Naples, Florida. For more information, call 239-597-9480, visit www.wcgpros.com or sprickit.com