The Season Starter: 6 ways to beat your creative block
With what we in the Sunshine State call “season” just around the corner (it’s the time of year where all the vacationers and snowbirds return), we’re sunup to sundown creating new strategies and campaigns. In the midst of all the hustle and bustle, polishing rough ideas into diamonds, someti
More Compelling Than A Cat Video: adding video to your marketing mix
I can tell you right now, it’ll take 7 minutes to read this article. It’s not a long time, but it’s eons for easily distracted—they could have watched a handful of short videos on Facebook. We aren’t getting our attention spans back anytime soon, so why not give your prospects what they wa
Wilson Creative Group Awarded Top Marketing Awards at SEBC
Agency Wins Best Overall Marketing Campaign Third Time in Four Years Wilson Creative Group, the award-winning advertising and marketing firm based in Naples, added two more prestigious honors to its portfolio of work. The full-service agency received an Excel Award for the 2017 Best Overall Advertis
No “M” Left Behind: how to strategize a successful campaign
We all have our favorite campaigns. Maybe it’s Volkswagen’s “Think Small”, Budweiser’s “Puppy Love” (the Lost Dog especially tugs at the heart strings), or Audi’s powerful #DriveProgress spots. So how did these timeless campaigns move from an ambitious vision to an ef