Altura Bayshore is a luxury high-rise condominium overlooking Hillsborough Bay in the booming Tampa area real estate market.
Luxury Brand Campaign
We jumpstarted the success of Altura Bayshore with a timeless brand identity, including a naming exploratory as well as a logo, initially rolled out at groundbreaking onto job site screens and signage, then later a stationery suite and ultimately television, collateral and digital assets.
To highlight Altura Bayshore’s superior features, we created a multi-component, all-encompassing sales kit. The rooftop amenities, sports and recreation on the fourth-level amenity deck as well as the front-to-back, sunrise-to-sunset floor plans truly set it apart.
Website and Digital Assets
Sharp, digital renderings, a virtual residence selector and animated video brought the online presence for Altura Bayshore to life. Monthly e-blasts generated additional website traffic and sales inquiries.
To inform prospective buyers of key selling points, we created an innovative, multi-wave direct marketing campaign. Every piece has its own unique design and physicality to optimize readership.