The Season Starter: 6 ways to beat your creative block
With what we in the Sunshine State call “season” just around the corner (it’s the time of year where all the vacationers and snowbirds return), we’re sunup to sundown creating new strategies and campaigns. In the midst of all the hustle and bustle, polishing rough ideas into diamonds, someti
More Compelling Than A Cat Video: adding video to your marketing mix
I can tell you right now, it’ll take 7 minutes to read this article. It’s not a long time, but it’s eons for easily distracted—they could have watched a handful of short videos on Facebook. We aren’t getting our attention spans back anytime soon, so why not give your prospects what they wa
Wilson Creative Group Awarded Top Marketing Awards at SEBC
Agency Wins Best Overall Marketing Campaign Third Time in Four Years Wilson Creative Group, the award-winning advertising and marketing firm based in Naples, added two more prestigious honors to its portfolio of work. The full-service agency received an Excel Award for the 2017 Best Overall Advertis
No “M” Left Behind: how to strategize a successful campaign
We all have our favorite campaigns. Maybe it’s Volkswagen’s “Think Small”, Budweiser’s “Puppy Love” (the Lost Dog especially tugs at the heart strings), or Audi’s powerful #DriveProgress spots. So how did these timeless campaigns move from an ambitious vision to an ef
Always ready to start on the next challenge
Peggy Wilson featured in Florida Weekly. Interview and article by Don Manley, Florida Weekly Correspondent.
Website Wednesday Week 12: Synergy
Web Goal: create a consistently stunning brand experience Sometimes the best strategic decisions is to throw complicated to the wind—you know, go full life changing art of simplified branding. It’s easy when you work with a company like Synergy whose widely known for creating audio/visual system
Website Wednesday Week 11: Gulf Western Roofing
Web Goal: create an engaging online and mobile-friendly experience to showcase Gulf Western Roofing
Website Wednesday Week 10: Refined Builders
Web Goal: emulate the unique perspective of a new-to-the-market brand by creating a truly captivating web experience
Website Wednesday Week 9: Grace Lakes Florist
Web Goal: make a bouquet of beauty with e-commerce capabilities