Find your voice. It’s something we’ve all been told to do. In our personal lives, all it really means is for us to discover the space we feel most comfortable and confident in… and OWN IT! Now apply this notion to business. Or better yet, branding. All the best brands have a distinct voice. Th

What is a blueprint? Well, to most of us it’s one of those cool looking maps with all of the exact dimensions and measurements architects use to guide them through a project. Sure, blueprints are traditionally used for building, but we’d like to argue that all successful projects have a blue

It’s almost here. What? Summer, of course. In Southwest Florida, we’re extremely lucky to experience beautiful weather all year round, yet on June 20th (the official start to summer), a new and important season will begin for us here at Wilson Creative Group. We call it the strategy season, and

With the upcoming summer Olympic games in Rio this August, we got to thinking: if advertising were a sport, which would it be, and why? Consider the options. How about volleyball? No, too sandy; too messy. What about gymnastics? Eh, too many flips. Track and field? How about long distance running? Y

We’ve all heard them. Better yet, we’ve spent our creative energies trying to avoid using them, or even worse, becoming one. Of course, we’re talking about clichés. You know, the stuff seemingly wise the first time you hear it, but then when you try to break it down, it doesn’t really apply

Offering lectures on a variety of subjects, Ted Talks have become a hub of inspirational content. While the subject matters they present are usually interesting and useful, we recently came across one of particular brilliance: Draw Your Future, by Patti Dobrowolski In its absolute simplest form, Pat

Picture this: it’s your tenth wedding anniversary. You buy your significant other a bouquet of flowers. You come home, give them the flowers and say, “happy anniversary!” Nice, right? Well, now picture this: It’s your tenth wedding anniversary. You buy your significant other a bouquet of flo

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